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Topic: The Lego Movie

Why Marketers Must Move Beyond 'Branded Content' and Create Entertainment

The Lego Movie and Marvel are perfect examples

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality. Rupert…

How Lego’s Marketing Vp Led the Awesome Team that Stole the Oscars

Adweek’s 2015 Brand Genius winner for toys

If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the…

It’s Getting Harder to Separate Advertising From Entertainment

And that’s exactly how marketers would have it

The world of branded content has changed. Suddenly branded movies and TV shows are competing for the same marketing dollar and chunk of free time as everything else in the…

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