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Topic: Lego

What Happens When a Group of OMD Execs Jumps Ship and Moves to the East Village

Expertly pairing media with creative

Specs Who From left: Co-founders Jonathan Haber, Marc Simons, Trevor Guthrie and Alan Cohen What Media and content agency Where East Village, N.Y. and Los Angeles, Calif. Giant Spoon, launched by former OMD media execs,…

'Unboxing' YouTube Marketers Are Accused of Tricking Kids

Brouhaha rises over clips of fun toys

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the…

Great Scott! Lego Got Christopher Lloyd to Play Doc Brown Again

Back to the Future role reprised for Lego Dimensions ad

For Back to the Future fans, there are few things more delightful than seeing Christopher Lloyd doing his best (and most paranoid) Doc Brown. Thankfully Lego got the actor to reprise…

Ad of the Day: Lego Awesomely Leaps Into Toys-to-Life by Way of Joel McHale's House

Batman, Gandalf and Wyldstyle usher in Lego Dimensions

The so-called "toys-to-life" category is about to get an enormous jolt, as Lego and Warner Bros. Interactive have announced their upcoming Lego Dimensions game—and teased it with this entertaining five-minute…

Take a Tour of Lego's Simpsons Kwik-E-Mart Set Before It's Unveiled at SXSW

From Squishees to dark orange bricks

One of the coolest branded buildings at SXSW this year will be particularly difficult to get into. That's because it's only 5 inches high, 14 inches wide and 10 inches…

10 Must-See Digital Marketing Stats From the Past Week

The Dress, llama drama and Oscars cause a social eruption

Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There…

How Lego Designed Its Own Oscar and Stole the Show

Michael McNally on the night's hottest souvenir

The best thing about the Oscars ceremony last night might very well have been pop band Tegan and Sara's performance of Everything Is Awesome, the least ironic song ever written,…

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars

'Everything Is Awesome' sparked 47,290 mentions

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.  According to Amobee's Brand Intelligence division, the toy brand received 47,290…

Everything Is Painfully Awesome in Fifty Shades of Grey Trailer Remade With Legos

Now these are some sex toys

Fifty Shades of Grey, the movie based on the controversial book about BDSM and heavy breathing, apparently, comes out on Friday. Thankfully, Lego has one-upped the trailer (not that it…

These Super Bowl Ads Recreated in Lego Are Actually More Fun Than the Real Thing

Everything really is awesome

Just when we thought we were Super Bowl'd out, we find something that takes the magic of this year's ads and reimages it—IN LEGO! British animation house A+C Studios is behind…

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