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Topic: Lego

Update: Cyber Monday Sales Totaled $3.45 Billion, Which Set a New Ecommerce Record

Up 12% year-over-year, per Adobe

Cyber Monday is on track to set a new record with $3.39 billion spent online in the U.S., a 10.2 percent increase year-over-year, according to data released by Adobe tonight.…

This Week’s Must-Haves: Lego’s App-Connected Kit Teaches Kids About Coding

Plus, a gadget that promises to make cheap earbuds sound good

This week, the Adweek staff is highlighting an app-connected Lego robotics kit, Nespresso's smart espresso maker and more. Take a look!

Lego Unveils Its First Disabled Minifigure in a Good Week for Inclusivity

Man in a wheelchair joins the toy brand's universe

Lego has released its first young disabled minifigure, and everyone wants to talk about it. I know what you're thinking. With all the millions of kinds of Legos out there,…

These Brands Broke the Internet in 2015

Lego, NFL and MTV led the way in social engagements

The Force was strong with Lego this year. The toy maker, one of many brands that partnered with Disney and its record-setting Star Wars: The Force Awakens, outpaced every other brand…

Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide

And brought home a mountain of awards

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the…

Lego Is Finally Making Slippers to Protect Your Feet From Those Painful Little Bricks

But limited edition won't cut it

Every parent knows the searing pain of stepping on an errant Lego brick in the middle of the night. It might even be how your kids learned their first curse…

Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance

Charting a new course

These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive…

Brand Genius 2015: Meet the Year's Top Crop of Marketing Masterminds

Plus, brand visionary Arianna Huffington

According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a…

How Lego’s Marketing Vp Led the Awesome Team that Stole the Oscars

Adweek’s 2015 Brand Genius winner for toys

If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the…

Lego Marks Singapore's 50th Anniversary by Asking Kids to Redesign the City

Imagining a better 2065

Leave it to a bunch of 6-year-olds to put urban planning into perspective. In honor of Singapore's 50 years of independence from U.K. rule, Lego and creative shop Iris created an…

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