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Topic: Lego

Ad of the Day: Lego Awesomely Leaps Into Toys-to-Life by Way of Joel McHale's House

Batman, Gandalf and Wyldstyle usher in Lego Dimensions

The so-called "toys-to-life" category is about to get an enormous jolt, as Lego and Warner Bros. Interactive have announced their upcoming Lego Dimensions game—and teased it with this entertaining five-minute…

Take a Tour of Lego's Simpsons Kwik-E-Mart Set Before It's Unveiled at SXSW

From Squishees to dark orange bricks

One of the coolest branded buildings at SXSW this year will be particularly difficult to get into. That's because it's only 5 inches high, 14 inches wide and 10 inches…

10 Must-See Digital Marketing Stats From the Past Week

The Dress, llama drama and Oscars cause a social eruption

Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There…

How Lego Designed Its Own Oscar and Stole the Show

Michael McNally on the night's hottest souvenir

The best thing about the Oscars ceremony last night might very well have been pop band Tegan and Sara's performance of Everything Is Awesome, the least ironic song ever written,…

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars

'Everything Is Awesome' sparked 47,290 mentions

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.  According to Amobee's Brand Intelligence division, the toy brand received 47,290…

Everything Is Painfully Awesome in Fifty Shades of Grey Trailer Remade With Legos

Now these are some sex toys

Fifty Shades of Grey, the movie based on the controversial book about BDSM and heavy breathing, apparently, comes out on Friday. Thankfully, Lego has one-upped the trailer (not that it…

These Super Bowl Ads Recreated in Lego Are Actually More Fun Than the Real Thing

Everything really is awesome

Just when we thought we were Super Bowl'd out, we find something that takes the magic of this year's ads and reimages it—IN LEGO! British animation house A+C Studios is behind…

10 Must-See Digital Marketing Stats From the Week: Dec. 15-19

Facebook video explodes while Star Wars uses the social force

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media…

These 10 Toy Brands Are Winning Social Media For The Holidays

Lego and Monster High play big on Facebook and Twitter

What holiday toys generate the best social media buzz? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys "R" Us and Target to create a…

Ad of the Day: Lego Finally Makes an Inspiring, Empowering TV Ad for Girls

Imagination meets independence

It's not like Lego hasn't done great ads with girls over the years. In fact, it was ahead of its time. (Everyone has seen the famous "What It Is Is…

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