Advertisement

Topic: Lego

10 Must-See Digital Marketing Stats From the Week: Dec. 15-19 Facebook video explodes while Star Wars uses the social force

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media…

December 19, 2014, 3:54 PM EST

These 10 Toy Brands Are Winning Social Media For The Holidays Lego and Monster High play big on Facebook and Twitter

What holiday toys generate the best social media buzz? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys "R" Us and Target to create a…

December 16, 2014, 7:08 AM EST

Ad of the Day: Lego Finally Makes an Inspiring, Empowering TV Ad for Girls Imagination meets independence

It's not like Lego hasn't done great ads with girls over the years. In fact, it was ahead of its time. (Everyone has seen the famous "What It Is Is…

December 5, 2014, 12:17 PM EST

Lego Looks to Encourage Girls to Pursue Science With New Set 3 scientific professions, all led by female Minifigs

Female scientists will be the focus of a new Legos set this winter, the product of a contest in which six potential new Lego sets were put to a vote…

August 6, 2014, 5:00 PM EDT

Even If You Hate Greenpeace and Love Lego, You Have to Admire This Gorgeous Attack Ad With Shell around, everything is not awesome

Greenpeace takes a page from Chipotle's marketing playbook—haunting animation plus a distressing cover of a well-known song—in its continuing assault on Lego for partnering with Shell on a set of…

July 9, 2014, 11:38 AM EDT

Greenpeace Targets Lego for Shell Partnership in New Campaign Environmental group staged a protest at Legoland in Windsor today

Environmental group Greenpeace staged a protest today at Legoland in Windsor, England, targeting Lego for their partnership with Shell, The Drum reports. Shell has faced harsh backlash from environmentalists for…

July 1, 2014, 3:26 PM EDT

Lego Artisans Rebuild The Grand Budapest Hotel, Completely to Scale Intricate project helps promote film's DVD release

To help promote the DVD and Blu-ray release of Wes Anderson's delightful film The Grand Budapest Hotel, distributor 20th Century Fox Home Entertainment commissioned Lego sculptors (yes, this is a…

June 18, 2014, 12:51 PM EDT

Lego Versions of Famous Artworks Are So Great, They're Now Official Ads Spec project attracts agency's attention

When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception. Late last…

May 29, 2014, 12:07 PM EDT

Fox Looks to ‘Sweep’ Its Rivals With 24 Reboot Live Another Day promises to be May’s biggest event series

A week of May sweeps has been burned off and yet the broadcast networks have yet to air a single tent pole event. But while it’s been business as usual…

May 2, 2014, 2:50 PM EDT

Lego Ad's Little Darth Vader Is Less Charming and Cute and More Completely Evil Choosing the perfect time to strike

I never thought Lego would officially recognize how sharp its products are, but this ad for the Star Wars playset series does exactly that—with help from the dark side of…

April 29, 2014, 4:58 PM EDT

Advertisement