Lego | Adweek Lego | Adweek
Advertisement

Topic: Lego

Lego Looks to Encourage Girls to Pursue Science With New Set 3 scientific professions, all led by female Minifigs

Female scientists will be the focus of a new Legos set this winter, the product of a contest in which six potential new Lego sets were put to a vote…

August 6, 2014, 5:00 PM EDT

Even If You Hate Greenpeace and Love Lego, You Have to Admire This Gorgeous Attack Ad With Shell around, everything is not awesome

Greenpeace takes a page from Chipotle's marketing playbook—haunting animation plus a distressing cover of a well-known song—in its continuing assault on Lego for partnering with Shell on a set of…

July 9, 2014, 11:38 AM EDT

Greenpeace Targets Lego for Shell Partnership in New Campaign Environmental group staged a protest at Legoland in Windsor today

Environmental group Greenpeace staged a protest today at Legoland in Windsor, England, targeting Lego for their partnership with Shell, The Drum reports. Shell has faced harsh backlash from environmentalists for…

July 1, 2014, 3:26 PM EDT

Lego Artisans Rebuild The Grand Budapest Hotel, Completely to Scale Intricate project helps promote film's DVD release

To help promote the DVD and Blu-ray release of Wes Anderson's delightful film The Grand Budapest Hotel, distributor 20th Century Fox Home Entertainment commissioned Lego sculptors (yes, this is a…

June 18, 2014, 12:51 PM EDT

Lego Versions of Famous Artworks Are So Great, They're Now Official Ads Spec project attracts agency's attention

When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception. Late last…

May 29, 2014, 12:07 PM EDT

Fox Looks to ‘Sweep’ Its Rivals With 24 Reboot Live Another Day promises to be May’s biggest event series

A week of May sweeps has been burned off and yet the broadcast networks have yet to air a single tent pole event. But while it’s been business as usual…

May 2, 2014, 2:50 PM EDT

Lego Ad's Little Darth Vader Is Less Charming and Cute and More Completely Evil Choosing the perfect time to strike

I never thought Lego would officially recognize how sharp its products are, but this ad for the Star Wars playset series does exactly that—with help from the dark side of…

April 29, 2014, 4:58 PM EDT

Most Adorable Résumé Ever? Aspiring Intern Pitches Lego Version of Herself to Agencies And she's not even a designer

Usually it's the young designers and copywriters who create awesomely creative new ways to apply for internships. This time, oddly enough, it's someone looking for a spot in account management. A…

March 26, 2014, 5:04 PM EDT

Girl From Famous 1981 Lego Ad Has a Few Things to Say About Today's Gendered Toys Meet Rachel Giordano (again)

We often wonder: Who do the kids in our favorite ads become when they grow up? Well, Lori Day, founder of the Brave Girls Alliance, snagged an interview with the…

February 18, 2014, 2:44 PM EST

Entire Ad Break Is Made of Lego in Delightful Stunt for Toy Company's Movie Four British ads remade almost shot for shot

Here's a fantastic ad stunt orchestrated by media agency PHD on Britain's ITV. On Sunday night, the TV broadcaster devoted a whole commercial break during an episode of Dancing on…

February 10, 2014, 8:52 AM EST

Advertisement