Topic: Lego
Lego has unveiled a life-size Star Wars X-Wing fighter jet made entirely of Legos in Times Square. It promotes an upcoming Cartoon Network show called The Yoda Chronicles. You can…
For some of the biggest consumer brands, nostalgia is anything but yesterday’s news. In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that…
You can build almost anything with Legos—even controversy! The company came under fire this week for a licensed sticker set that includes a leering, waving male construction worker and the caption,…
Legoland California now has a special themed hotel to offer its guests. The 250-room hotel is a testament to all things Lego, with lots of Lego brick sculptures throughout (including…
Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see…
“Guys, please don’t take pictures of that,” said the publicist ushering journalists around Lego’s booth at this past February’s Toy Fair in New York. Indeed, several little configurations of plastic…
Lego is making great customer service look like child's play. Last year, there was the heartwarming story from Massachusetts about the 11-year-old boy to whom Lego sent a discontinued set for…
A heartwarming story of a boy who scrimped and saved to buy Legos has gone viral just in time for Christmas. James Groccia, an 11-year-old from Massachusetts with Asperger syndrome,…
This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway. Many of the hundreds of…
