Topic: Legacy

Behind the Scenes of the Bleak, Hilarious Future Selves Envisioned by Agency Leaders

McCann's Rob Reilly explains the AICP Awards campaign

The new call for entries campaign for the AICP Awards jumps forward 35 years to interview five creative leaders after they've fallen from grace. Grey's Tor Myhren finds himself in…

New Legacy Ads Trade Anger for Empowerment

1st work from 72andSunny is tagged, 'Finish it.'

Legacy—the anti-smoking group behind the "Truth" campaigns—adopts a new strategy in the first campaign from new agency 72andSunny. Big picture, the tone is less combative and more empowering. The new tagline…

Creative Review Shortlists Are No Longer All That Short

Finalists face longer odds with up to 5 competitors

Traditionally, a finalist in a creative review has had to beat just a couple of other shops to get the business. Recently, though, the odds of winning have gotten much…

Legacy Shifts Its Creative Account to 72andSunny

New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

BBDO Is Pitching Like Crazy in the Next 4 Weeks

Chases big brands that collectively spend $415M in media

In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying. The…

Legacy Picks 5 Creative Finalists

Incumbent Arnold is out after 13 years

After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative review,…

Arnold Lieutenants Take Broader Roles

Paul Nelson, Elliott Seaborn become managing directors

Paul Nelson and Elliott Seaborn have been promoted to managing directors at the Boston headquarters of Arnold. Previously, Nelson and Seaborn were managing partners, heads of marketing for the office. The…

Anti-Tobacco Nonprofit Reviews Ad Business

Legacy to complete creative, media search by year's end

Legacy, the national public health nonprofit created to advertise the dangers of tobacco use, is reviewing its advertising business. In play are both creative responsibilities and media planning and buying, which…