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Topic: Legacy

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Creative Review Shortlists Are No Longer All That Short Finalists face longer odds with up to 5 competitors

Traditionally, a finalist in a creative review has had to beat just a couple of other shops to get the business. Recently, though, the odds of winning have gotten much…

April 13, 2014, 9:08 PM EDT

Legacy Shifts Its Creative Account to 72andSunny New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

February 25, 2014, 12:46 PM EST

BBDO Is Pitching Like Crazy in the Next 4 Weeks Chases big brands that collectively spend $415M in media

In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying. The…

February 10, 2014, 10:10 PM EST

Legacy Picks 5 Creative Finalists Incumbent Arnold is out after 13 years

After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative review,…

December 23, 2013, 11:09 AM EST

Arnold Lieutenants Take Broader Roles Paul Nelson, Elliott Seaborn become managing directors

Paul Nelson and Elliott Seaborn have been promoted to managing directors at the Boston headquarters of Arnold. Previously, Nelson and Seaborn were managing partners, heads of marketing for the office. The…

September 19, 2013, 1:29 PM EDT

Anti-Tobacco Nonprofit Reviews Ad Business Legacy to complete creative, media search by year's end

Legacy, the national public health nonprofit created to advertise the dangers of tobacco use, is reviewing its advertising business. In play are both creative responsibilities and media planning and buying, which…

July 25, 2013, 6:24 PM EDT

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