Topic: Lee Peeler

Does ExxonMobil Hate Your Children? Oil company pressures Comcast to yank issue ad

ExxonMobil hated an issue ad so much, its lawyers fired off a cease and desist letter to successfully stop Comcast from airing it before and after President Obama's State of…

February 15, 2013, 9:43 AM EST

FTC Warns Advertisers About 'Up To' Claims New study found consumers expect maximum benefit

Advertisers need to be careful if they use the phrase "up to" in claims about their products. The Federal Trade Commission issued a new guidance warning advertisers that telling consumers…

July 2, 2012, 3:35 PM EDT

Ad Industry Rebrands Self-Regulatory Unit New name emphasizes autonomy

Changing the name of an organization is often more internal politics than external policy. But in the case of the National Advertising Review Council—now known as the Advertising Self-Regulatory Council—the…

April 23, 2012, 10:01 AM EDT