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Topic: LeBron James

New Model Agency: Believe Entertainment Group Famous? Want to cash in on your brand online? Talk to these guys...

February 6, 2013, 4:29 PM EST

How to Score an Endorsement When You Have No Game Can the Tebow brand survive his scoreless drought?

Tim Tebow was a godsend in 2010, an unbelievable stroke of luck for the Denver Broncos. After getting the starting nod, the mechanically unsound quarterback led his team to its…

January 28, 2013, 12:04 AM EST

Adidas Turns Bull's Injury Into Inspiration Sneakers brand stitches together an integrated campaign for return of MVP

Last April, just two months after Adidas inked Derrick Rose to a 14-year contract worth at least $250 million, the National Basketball Association MVP blew out his knee, and sports…

January 28, 2013, 12:02 AM EST

Majesco Skips Traditional Media Mix With NBA Baller Beats Grassroots push doesn’t move the needle on sales

As the Senate Commerce Committee begins to embark on a comprehensive examination of violent video games, one developer is offering a unique alternative to some of the more extreme forms…

December 20, 2012, 2:15 PM EST

LeBron James Writes, Directs, Stars in Terrible Ad for Sheets Energy Strips Is there anything this man can't do?

You remember Sheets Energy Strips, the classy brand with the catch phrase, "Take a sheet"? Well, they've finally realized that any caffeinated fool with an illegal copy of Final Cut…

December 14, 2011, 9:48 AM EST

Worst Ad Campaign of the Year? Sheets Energy Strips Setting a new mark for foul

This campaign for Sheets Energy Strips has to be the low point of 2011 advertising so far. This is a product you put in your mouth, yet it's being marketed…

September 16, 2011, 1:51 PM EDT

ABC to Draw Big Stats With LeBron, Dwyane, and Dirk? Star power could drive ratings, starting tonight

Chicago’s epic meltdown in Game 5 of the NBA Eastern Conference Finals last Thursday did TNT no favors, but it set up the greatest possible title matchup for ABC. Boasting a…

May 31, 2011, 9:50 AM EDT

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