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Topic: LeBron James

Wieden + Kennedy is the 4th Agency to Take on Sprite in 3 Years

With each shift, a change in strategy

Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision. W+K, a Coca-Cola roster…

Samsung's 6 Greatest Marketing Moments on Todd Pendleton's Watch

U.S. CMO exits after 4 fruitful years

Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly punched…

Check Out This Week's 10 Must-See Digital Marketing Stats

Michael Jordan, LeBron and Instagram's data reach rarified air

Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out…

Top 10 Branded Videos: Air New Zealand Enlists The Hobbit for In-Flight Safety Video, Again

Peter Jackson reminds you to store your electronic devices

Air New Zealand's quirky "The Most Epic Safety Video Ever Made" marks the airline’s latest go at enlisting characters from J.R.R. Tolkien's Middle-Earth to spoof the stuffy in-flight safety video. The…

And Here Is Nike's Grand, Gritty Salute to LeBron James and His Return to Cleveland

The homecoming ads continue

LeBron James can go home again. And again. And again. The NBA star's return to Cleveland from Miami was always going to be fodder for numerous ad campaigns. And indeed, we've…

LeBron James Shows Kia Is 'Fit for a King' in New Ad Push for Luxury Sedan

Automaker extends its NBA sponsorship

The NBA and Kia Motors America have extended Kia's sponsorship deal as official automotive partner of the NBA. Under terms of the deal, Kia will also become official luxury vehicle of…

Ad of the Day: Beats by Dre Thrillingly Welcomes LeBron James Home to Ohio

The prodigal son returns

If you're LeBron James, hell yes you can go home again. The playbook calls for high drama as the King returns to the Cleveland Cavaliers after four years and a pair…

Nike and AKQA Create an LED Basketball Court to Help Kids Learn Kobe's Moves

Visual display fueled brand's search for Chinese talent

Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-size LED basketball court for Nike Rise, a program designed to train Chinese youth based on the…

ESPN Host Suspended Over Billboard Mocking LeBron

Le Batard took aim at NBA star for leaving Miami Heat and rejoining Cleveland Cavaliers

ESPN Radio host Dan Le Batard was suspended for two days following a public jab at Cleveland Cavaliers forward LeBron James.  The sportswriter and radio host drew ire from his superiors after buying…

LeBron James Give Sports Illustrated Its Best Day Ever Online

Sees highest traffic

LeBron James' big decision turned into Sports Illustrated's biggest day online. The iconic sports magazine says James' story drew 6.1 million visitors Friday, the day the website broke the news…

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