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Topic: LeBron James

LeBron Helps Samsung Videos Score in Another 'Galaxy' Brand is No. 1 on the charts again

Samsung Galaxy can do no wrong, it seems, when joining forces with the sports world. For the second week in a row, the electronics brand tops the VideoWatch/VidIQ YouTube brand…

February 28, 2014, 6:00 AM EST

Tech Brands Dominate Last Days of 2013 on YouTube Year-in-review from Google, LeBron Samsung spot nab big numbers

The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views. That…

December 31, 2013, 11:55 AM EST

2013 U.S. Agency of the Year: 72andSunny Nearly doubling revenue and pulling in marquee clients such as Smirnoff and Starbucks

The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about…

December 8, 2013, 9:47 PM EST

NBA Stars Play 'Jingle Bells' With the Most Festive 3-Point Shooting Ever Jingle all the way

NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and…

November 14, 2013, 7:37 AM EST

Heartfelt LeBron Spot for Samsung Mobile Explodes on YouTube NBA stars drive branded content surge

People seem to be over The Decision. LeBron James' poorly thought-out free agency show seems like it was 20 years ago, at least in terms of James Q score and…

November 6, 2013, 12:42 PM EST

LeBron James Trains With All of Miami in His Latest Nike Ad But a few things are off limits

All of Miami, or so it would seem, follows LeBron James around as he bikes, jogs, swims and plays pickup basketball in "Training Day," a new Nike spot from Wieden…

October 30, 2013, 11:58 AM EDT

Study: Athletes Send Mixed Messages to Youth by Marketing Junk Food LeBron James, Peyton Manning, Serena Williams are the worst offenders

LeBron James, Peyton Manning and Serena Williams are tops in their sports and make great spokespeople for any marketer. But they are also at the top of a less-flattering ranker—endorsing…

October 7, 2013, 10:47 AM EDT

Ad of the Day: Nike W+K lets you leave NBA champion LeBron James a message on his answering machine

Not long ago, many people would have loved to have a direct line to LeBron James's answering machine—to leave him a nasty message, or 10. Times have changed, to the point…

June 25, 2013, 1:21 PM EDT

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February 6, 2013, 4:29 PM EST

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