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Topic: Leap Year

Young CEOs Open Up About Their Failures

In new branded videos from insurer Hiscox and Vox

In four years, Hiscox U.S.A.'s budget for branded content has jumped from nothing to 15 percent of its overall marketing spend, according to head marketer Russ Findlay. Along the way, Hiscox, a…

Fast Chat: Julie Warner

Queen of Web series on the joys, perils of getting in on the ground floor

You might remember actress Julie Warner as Chris Farley’s co-star in Tommy Boy, or the object of Michael J. Fox’s affection in Doc Hollywood. Or maybe you were a fan…

Web Series Leaps Into Second Season

Hiscox-sponsored startup show Leap Year debuts on Hulu today

The phrase “branded entertainment Web series” typically brings several thoughts to mind. Such as: “awful” or “no one watches them” or “a 20-minute webisode about salad dressing—really?” So what are the…

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