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Topic: lead agency

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Northwestern Mutual Picks a New Lead Agency GSD&M succeeds Olson on the business

Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review, according to sources. The company spent nearly $50 million in media last year, according to…

July 3, 2014, 2:24 PM EDT

Nashville Shop Wins O'Charley's Bohan Advertising succeeds Doner as lead agency

O’Charley’s has found a new lead agency in Nashville, Tenn. Bohan Advertising is taking on the restaurant chain’s creative business after a review. Media spending typically totals around $10 million a…

June 23, 2014, 5:05 PM EDT

Florida's Natural Finds a New Lead Agency Merkley + Partners succeeds 22squared

Merkley + Partners is getting into the juice business. The New York agency has landed creative and media planning responsibilities on Florida's Natural Growers, the citrus farmers' cooperative has confirmed. Annual…

June 20, 2014, 4:00 PM EDT

Panera Bread Searches Again for a Creative Shop Annual media spending will exceed $90 million this year

Panera Bread's next lead creative agency will be its third in two years. The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's expected…

June 12, 2014, 11:58 AM EDT

Reebok Names a New Lead Creative Shop Venables Bell succeeds DDB

Venables Bell & Partners has prevailed in Reebok's global creative review. As lead agency on the brand, the San Francisco-based shop succeeds DDB. Reebok spends an estimated $50-60 million in media…

February 19, 2014, 1:16 PM EST

Wieden + Kennedy Takes on Tax Preparation TurboTax leaves Dailey after 11 years

The agency that found a way to contemporize an old deodorant brand is venturing into tax preparation software. Wieden + Kennedy, famous for its award-winning rebranding of Procter & Gamble's Old…

July 16, 2013, 6:02 PM EDT

BarrettSF Will Advertise the Fish Tacos It Eats Startup takes on the Rubio's creative account

To paraphrase the Hair Club’s Sy Sperling, barrettSF is not only the new lead agency for Rubio’s restaurant, it’s also a customer. Staffers at the startup shop regularly grab lunch at…

June 28, 2013, 9:00 AM EDT

JCPenney Returns to Lead Agency Model Young & Rubicam takes on struggling brand

So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the…

April 24, 2013, 4:58 PM EDT

DDB and Reebok: Call It a Comeback Brand returns after a year at mcgarrybowen

What's old is new again. DDB, Reebok's lead global agency between 2009 and early 2012, has been reappointed to that role at the expense of mcgarrybowen. Annual global media spending on…

January 15, 2013, 11:45 AM EST

Gotham Preps First Ads for Citi AAdvantage Outdoor/online effort coming in early 2013

Gotham is developing its first campaign for the Citi AAdvantage credit card as the bank and airline restore a lead agency model for their joint brand. In recent years, the companies…

December 11, 2012, 2:56 PM EST

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