lead agency | Adweek lead agency | Adweek
Advertisement

Topic: lead agency

Type
Mophie Selects a Creative Agency Deutsch L.A. becomes the brand's first lead shop

Deutsch L.A. has won a pitch to become the first lead agency for Mophie, a smart phone case maker with plans to advertise on next year's Super Bowl, according to…

August 27, 2014, 1:06 PM EDT

Mophie Shops for a Lead Creative Agency Smartphone case maker looks to raise its voice in marketing

Mophie—a big name in smartphone cases with batteries inside—is looking to make a big splash in marketing. The company is close to hiring its first lead creative agency, nine years after its launch.…

August 15, 2014, 7:00 AM EDT

Hilton Eyes 3 Agencies for Its Hampton Creative Account Winner will succeed Young & Rubicam

Hilton is in the late stages of a creative review of its Hampton properties, with three agencies preparing for final presentations. The finalists are Cramer-Krasselt in Chicago, david&goliath in El Segundo,…

July 17, 2014, 12:59 PM EDT

Duracell Picks a New Lead Agency in the U.S. Anomaly succeeds The Acme Idea Co.

Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the New…

July 17, 2014, 11:04 AM EDT

Northwestern Mutual Picks a New Lead Agency GSD&M succeeds Olson on the business

Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media. Four other…

July 3, 2014, 2:24 PM EDT

Nashville Shop Wins O'Charley's Bohan Advertising succeeds Doner as lead agency

O’Charley’s has found a new lead agency in Nashville, Tenn. Bohan Advertising is taking on the restaurant chain’s creative business after a review. Media spending typically totals around $10 million a…

June 23, 2014, 5:05 PM EDT

Florida's Natural Finds a New Lead Agency Merkley + Partners succeeds 22squared

Merkley + Partners is getting into the juice business. The New York agency has landed creative and media planning responsibilities on Florida's Natural Growers, the citrus farmers' cooperative has confirmed. Annual…

June 20, 2014, 4:00 PM EDT

Panera Bread Searches Again for a Creative Shop Annual media spending will exceed $90 million this year

Panera Bread's next lead creative agency will be its third in two years. The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's expected…

June 12, 2014, 11:58 AM EDT

Reebok Names a New Lead Creative Shop Venables Bell succeeds DDB

Venables Bell & Partners has prevailed in Reebok's global creative review. As lead agency on the brand, the San Francisco-based shop succeeds DDB. Reebok spends an estimated $50-60 million in media…

February 19, 2014, 1:16 PM EST

Wieden + Kennedy Takes on Tax Preparation TurboTax leaves Dailey after 11 years

The agency that found a way to contemporize an old deodorant brand is venturing into tax preparation software. Wieden + Kennedy, famous for its award-winning rebranding of Procter & Gamble's Old…

July 16, 2013, 6:02 PM EDT

Advertisement