Topic: lead agency
So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the…
What's old is new again. DDB, Reebok's lead global agency between 2009 and early 2012, has been reappointed to that role at the expense of mcgarrybowen. Annual global media spending on…
Gotham is developing its first campaign for the Citi AAdvantage credit card as the bank and airline restore a lead agency model for their joint brand. In recent years, the companies…
Sid Lee has knocked TBWA off its perch as lead global creative agency on Absolut. The changing of the guard comes six months after Absolut asked Sid Lee to tackle a…
O’Charley’s is taking its advertising business to the Midwest. The restaurant chain, after nearly two years with New York shop Merkley + Partners, has hired Doner, which is based in Southfield,…
TBWA\Chiat\Day is getting into the home décor business. Crate & Barrel has hired the agency’s office in Playa del Rey, Calif., to handle its creative account, the retailer confirmed today. The…
