Advertisement

Topic: lead agency

Type
After Upgrading Properties, JW Marriott Hires a New Lead Agency SS+K gets a chance to test a new global partnership

When M&C Saatchi bought a third of SS+K late last year, it gave domestic player SS+K access to overseas markets via M&C's 21 offices outside the United States. Now, the…

February 18, 2015, 12:26 PM EST

The Creative Guys Behind Those Bizarre Man-Mom Ads Will Now Tackle Pretzels and Chips Barton F. Graf 9000 lands four Snyder's-Lance brands

The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips. Barton F. Graf 9000 creative chief Gerry…

February 18, 2015, 9:00 AM EST

Travelers Hires a New Lead Creative Agency TBWA\Chiat\Day succeeds Fallon on the account

Travelers insurance represents a much-needed win for the New York office of TBWA\Chiat\Day. The office, whose Being unit lost its place on Kraft's roster of agencies late last year, has not…

February 3, 2015, 11:55 AM EST

Ameriprise Splits with R/GA, Searches for a New Lead Shop Signals a shift from Tommy Lee Jones campaign

Ameriprise Financial's experiment of using a digital agency for traditional ads has ended. The financial planning company has split with R/GA, which had been lead creative agency since 2009 and declined…

January 22, 2015, 6:18 PM EST

American Cancer Society Exec Hires a Shop She Worked With at Wrigley DDB succeeds The Martin Agency

The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30…

January 7, 2015, 2:17 PM EST

Golden Corral Finds Its Lead Agency in Maine The VIA Agency prevails in 3-horse race

Golden Corral has completed its search. The VIA Agency is the new lead creative agency for the casual dining chain, according to sources. The independent shop in Portland, Maine, prevailed in a pitch against…

December 17, 2014, 5:03 PM EST

CarMax Eyes 3 Shops for Its Creative Business Super Bowl advertiser spends $60 million on media annually

On again, off again Super Bowl advertiser CarMax appears to be taking the next game off as it searches for a new lead creative agency. Three agencies have reached the final…

November 18, 2014, 3:30 PM EST

Deutsch Takes on Sherwin-Williams' Other Consumer Brands Assignment includes Dutch Boy, Krylon, Thompson's WaterSeal

McKinney remains lead agency on the namesake Sherwin-Williams brand, but Deutsch will now handle the rest of the parent company's consumer brands. Deutsch's assignment encompasses the likes of Dutch Boy, Krylon,…

November 12, 2014, 12:03 PM EST

CenturyLink Taps a New Lead Agency to Build Brand Awareness Telecom firm spends $100 million on media annually

Regional telecommunications player CenturyLink has found a new lead agency for its consumer business. The Boston office of Arnold has landed the company's creative account after a review, and the brand's…

November 12, 2014, 11:10 AM EST

Tillamook Dairy Ups Its Marketing Strategy Hires 72andSunny to lead creative efforts

Tillamook, the Oregon farmer-owned dairy cooperative, has tapped 72andSunny to head strategy and brand development. "We have an extremely aggressive growth plan for the next five years," said John Russell, senior…

November 11, 2014, 11:57 AM EST

Advertisement