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Topic: lead agency

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SS+K Preps First Ads for FreshDirect Brand shifts from DiMassimoGoldstein

SS+K is launching its first work for FreshDirect since landing the food delivery brand's creative business. The ads, which break Monday and will appear on trains and outdoor kiosks, use the…

September 26, 2014, 4:40 PM EDT

Next Issue Media Hires a Creative Agency Eleven to break first campaign later this year

Next Issue Media, a start-up technology company founded by publishers such as Condé Nast, Hearst, Meredith and Time Inc., has hired Eleven to lead its creative efforts. Next Issue offers an…

September 11, 2014, 11:42 AM EDT

Panera Finds a New Lead Creative Agency Anomaly succeeds Cramer-Krasselt on the business

Anomaly has entered the casual restaurant space. The New York shop has landed lead creative responsibilities on Panera Bread after a review, outstripping two other agencies that the chain did not…

September 9, 2014, 10:24 AM EDT

Mophie Selects a Creative Agency Deutsch L.A. becomes the brand's first lead shop

Deutsch L.A. has won a pitch to become the first lead agency for Mophie, a smart phone case maker with plans to advertise on next year's Super Bowl, according to…

August 27, 2014, 1:06 PM EDT

Mophie Shops for a Lead Creative Agency Smartphone case maker looks to raise its voice in marketing

Mophie—a big name in smartphone cases with batteries inside—is looking to make a big splash in marketing. The company is close to hiring its first lead creative agency, nine years after its launch.…

August 15, 2014, 7:00 AM EDT

Hilton Eyes 3 Agencies for Its Hampton Creative Account Winner will succeed Young & Rubicam

Hilton is in the late stages of a creative review of its Hampton properties, with three agencies preparing for final presentations. The finalists are Cramer-Krasselt in Chicago, david&goliath in El Segundo,…

July 17, 2014, 12:59 PM EDT

Duracell Picks a New Lead Agency in the U.S. Anomaly succeeds The Acme Idea Co.

Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the New…

July 17, 2014, 11:04 AM EDT

Northwestern Mutual Picks a New Lead Agency GSD&M succeeds Olson on the business

Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media. Four other…

July 3, 2014, 2:24 PM EDT

Nashville Shop Wins O'Charley's Bohan Advertising succeeds Doner as lead agency

O’Charley’s has found a new lead agency in Nashville, Tenn. Bohan Advertising is taking on the restaurant chain’s creative business after a review. Media spending typically totals around $10 million a…

June 23, 2014, 5:05 PM EDT

Florida's Natural Finds a New Lead Agency Merkley + Partners succeeds 22squared

Merkley + Partners is getting into the juice business. The New York agency has landed creative and media planning responsibilities on Florida's Natural Growers, the citrus farmers' cooperative has confirmed. Annual…

June 20, 2014, 4:00 PM EDT

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