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Topic: lead agency

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Reebok Names a New Lead Creative Shop Venables Bell succeeds DDB

Venables Bell & Partners has prevailed in Reebok's global creative review. As lead agency on the brand, the San Francisco-based shop succeeds DDB. Reebok spends an estimated $50-60 million in media…

February 19, 2014, 1:16 PM EST

Wieden + Kennedy Takes on Tax Preparation TurboTax leaves Dailey after 11 years

The agency that found a way to contemporize an old deodorant brand is venturing into tax preparation software. Wieden + Kennedy, famous for its award-winning rebranding of Procter & Gamble's Old…

July 16, 2013, 6:02 PM EDT

BarrettSF Will Advertise the Fish Tacos It Eats Startup takes on the Rubio's creative account

To paraphrase the Hair Club’s Sy Sperling, barrettSF is not only the new lead agency for Rubio’s restaurant, it’s also a customer. Staffers at the startup shop regularly grab lunch at…

June 28, 2013, 9:00 AM EDT

JCPenney Returns to Lead Agency Model Young & Rubicam takes on struggling brand

So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the…

April 24, 2013, 4:58 PM EDT

DDB and Reebok: Call It a Comeback Brand returns after a year at mcgarrybowen

What's old is new again. DDB, Reebok's lead global agency between 2009 and early 2012, has been reappointed to that role at the expense of mcgarrybowen. Annual global media spending on…

January 15, 2013, 11:45 AM EST

Gotham Preps First Ads for Citi AAdvantage Outdoor/online effort coming in early 2013

Gotham is developing its first campaign for the Citi AAdvantage credit card as the bank and airline restore a lead agency model for their joint brand. In recent years, the companies…

December 11, 2012, 2:56 PM EST

A Changing of the Guard on Absolut Sid Lee supplants TBWA as global creative lead

Sid Lee has knocked TBWA off its perch as lead global creative agency on Absolut. The changing of the guard comes six months after Absolut asked Sid Lee to tackle a…

December 7, 2012, 10:49 AM EST

O'Charley's Taps New Shop for Creative, Media Doner succeeds Merkley on the business

O’Charley’s is taking its advertising business to the Midwest. The restaurant chain, after nearly two years with New York shop Merkley + Partners, has hired Doner, which is based in Southfield,…

August 7, 2012, 2:20 PM EDT

Crate & Barrel Finds New Lead Agency TBWA\Chiat\Day succeeds Phenomenon

TBWA\Chiat\Day is getting into the home décor business. Crate & Barrel has hired the agency’s office in Playa del Rey, Calif., to handle its creative account, the retailer confirmed today. The…

April 6, 2012, 4:11 PM EDT

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