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Topic: lead agency

Leo Burnett Wins Pitch for Marshalls' Creative Account

Retailer spends $95 million in media annually

Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls'…

A Week After Its Merger, Mullen Lowe Wins Royal Caribbean

Contenders for the company's media business will pitch next

One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion. In the creative contest,…

TBWA\Chiat\Day N.Y. Just Won Its Fourth Account in 2 Months

Adds Hearts on Fire after review

Continuing its first quarter winning streak, the New York office of TBWA\Chiat\Day today picked up global creative responsibilities for Hearts on Fire diamond jewelry. Account revenue is estimated at $1 million. The…

Ameriprise Gets a New Lead Agency

McCann Erickson Detroit succeeds R/GA

Ameriprise Financial has found a new lead agency. McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40 million.…

Weight Watchers Seeks a New Lead Agency

Wieden + Kennedy exits after less than a year

That was fast. After less than a year with Wieden + Kennedy, Weight Watchers is looking for a new lead agency.  It is unclear if Weight Watchers is working with a…

After Upgrading Properties, JW Marriott Hires a New Lead Agency

SS+K gets a chance to test a new global partnership

When M&C Saatchi bought a third of SS+K late last year, it gave domestic player SS+K access to overseas markets via M&C's 21 offices outside the United States. Now, the…

The Creative Guys Behind Those Bizarre Man-Mom Ads Will Now Tackle Pretzels and Chips

Barton F. Graf 9000 lands four Snyder's-Lance brands

The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips. Barton F. Graf 9000 creative chief Gerry…

Travelers Hires a New Lead Creative Agency

TBWA\Chiat\Day succeeds Fallon on the account

Travelers insurance represents a much-needed win for the New York office of TBWA\Chiat\Day. The office, whose Being unit lost its place on Kraft's roster of agencies late last year, has not…

Ameriprise Splits with R/GA, Searches for a New Lead Shop

Signals a shift from Tommy Lee Jones campaign

Ameriprise Financial's experiment of using a digital agency for traditional ads has ended. The financial planning company has split with R/GA, which had been lead creative agency since 2009 and declined…

American Cancer Society Exec Hires a Shop She Worked With at Wrigley

DDB succeeds The Martin Agency

The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30…

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