Topic: Lay's

How Lay's Is Adding More Social Zest to Its Popular Flavor-Creation Campaign Response videos, trend maps and more help fuel the crowdsourced contest

Now in its third year, Lay's is using its annual Do Us a Flavor campaign to capitalize on social chatter with a clever (and highly orchestrated) real-time marketing plan. Through March…

February 27, 2015, 10:03 AM EST

Lay's Asks for Potato-Chip Flavors Again, Gets Some Super Revolting Ideas Almost like they saw it coming

Once again, a snack-food brand learns why it should carefully stage-manage any attempts to crowdsource flavor ideas on the Internet. The latest round of Lay's "Do Us a Flavor" campaign, which…

February 7, 2014, 12:00 PM EST

Which Odd Food Choice Will Become the Next Lay's Chip? Our favorite so far? 'Pumpkin Blood'

If you like bizarre flavors, talking food and generally feeling like you're having an acid flashback, Lay's is happy to oblige. A new spot from the snack brand features animated…

January 16, 2014, 11:17 AM EST

What Do Pizza Pringles and Birthday Cake Oreos Really Taste Like? Guess the flavor

From Lay’s Chicken and Waffles potato chips to mojito-inspired Crystal Light, packaged-food marketers have become pretty bold about experimenting with flavors. Chalk it up to consumers “constantly looking for something…

August 4, 2013, 10:48 PM EDT

Lay's Crowdsourced Potato-Chip Finalists: Cheesy Garlic Bread, Chicken & Waffles, Sriracha 'Do Us a Flavor' contest winds down

Lay's "Do Us a Flavor" Facebook contest has come to an end, and the potato-chip brand is now market-testing three finalists: Cheesy Garlic Bread, Chicken & Waffles, and Sriracha hot…

February 11, 2013, 10:51 AM EST

Lay's chips and dip falling in love offscreen

The new "Made for each other" campaign for Lay's by Goodby, Silverstein and Partners suggests that Lay's chips and dip were destined to be together. Yet the five beautifully animated…

March 12, 2009, 10:14 AM EDT

Lay's ads in Canada proving truly explosive

"Just potatoes, all-natural oil and a dash of salt." That's the voiceover line delivered right before the tagline, "Happiness is simple," in Canadian agency Juniper Park's campaign for Lay's potato…

February 11, 2009, 7:21 AM EST

Eat Lay's, become a mindless inflatable doll

This ad for Lay's potato chips by Canadian agency Juniper Park features pretty much every element that normally makes me hate a commercial: a perky pop jingle, an overused workplace…

February 10, 2009, 7:54 AM EST