Más Mejor content studio targets cord-cutting millennials
By Tim Baysinger on Sep. 27, 2015 - 6:37 PM EDT
The Hispanic population is the fastest-growing segment in the United States, accounting for 17 percent of the U.S. population, according to 2014 census estimates. Despite the fact that there are…
Bilingual ads bust open the 'box of clichés'
By David Griner on Jul. 18, 2014 - 9:23 AM EDT
Young Latino consumers: They're hip! They're mobile! They lead active, on-the-go lifestyles! They're also, you know, pretty much like anybody else—though that's something marketers rarely want to hear when they're paying…
Can Comcast’s ownership help tip the scales?
By Michelle Castillo on Jul. 1, 2014 - 7:08 AM EDT
Alicia Menendez is a digital and mobile junkie. The 30-year-old host of Alicia Menendez Tonight, a weeknight talk program about sex, money and power on Univision and ABC’s joint-venture news…