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Topic: Latin America

Baglivo Exits Saatchi After Long Run Plans to start brand consultancy

Mary Baglivo's long run at Saatchi & Saatchi has ended. Baglivo, who most recently was chairman and CEO of Latin America and multicultural, is leaving the Publicis Groupe agency after more…

April 1, 2013, 2:12 PM EDT

Fast Chat: Y&R's Gonzalez on Shopper Marketing Shop brands Latin American offering Labstore

Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R…

December 14, 2012, 11:01 AM EST

'Siesta World Cup' Ad Launches Comedy Central in Latin America W+K celebrates region's napping championship

Comedy Central began broadcasting in Latin America in February, and now it gets an epic introductory commercial from Wieden + Kennedy, São Paulo, and famed Super Bowl director Bryan Buckley…

August 15, 2012, 11:12 AM EDT

Univision Deportes Poised to Kick In New Spanish-language sports net pumps up soccer coverage, draws looks from advertisers prior to April launch

As the clock ticks down toward the introduction of its new stand-alone sports network, Spanish-language broadcasting titan Univision is initiating its prelaunch sequence, lining up a roster of blue-chip advertisers…

January 30, 2012, 12:06 AM EST

Netflix Expanding to Latin America The service will be available in 43 new countries

Netflix announced today that its video streaming service is expanding to 43 countries throughout Latin America and the Caribbean. In a statement on the company’s blog, vp of marketing Jessie Becker…

July 5, 2011, 11:09 AM EDT

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