Larry Kramer | Adweek
Advertisement

Topic: Larry Kramer

Type
USA Today Takes Its Ad Meter Beyond the Super Bowl Sees room to expand

Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…

May 19, 2013, 11:08 PM EDT

'USA Today' Redesigns Struggling paper puts focus on digital

USA Today is about to roll out the biggest redesign in its history, but is it too late? On the eve of the paper’s 30th anniversary, John Hartman, author of…

September 13, 2012, 1:00 PM EDT

'USA Today' Ad Sales Chief Out Paper continues belt-tightening

USA Today had its first high-level exit since Larry Kramer took over as its new president and publisher in mid-May. Lee Jones, who had been svp of advertising for the…

June 11, 2012, 1:41 PM EDT

Fast Chat: Larry Kramer Media vet heads to 'USA Today'

Larry Kramer, the founder of MarketWatch, was named president and publisher of USA Today. The appointment comes as the Gannett flagship, like most newspapers, faces declining print advertising and circulation…

May 14, 2012, 8:38 PM EDT

Advertisement