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Topic: Laptop

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How HP Turned 6-Second Vines Into a 30-Second TV Ad Brands are repurposing social media, memes into multi-platform campaigns

Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign…

October 27, 2014, 12:01 AM EDT

Top 10 Commercials of the Week: Oct. 26 - Nov. 2 FEMA's teachable moment, Call of Duty's all-star cast, and Megan Fox's scientific genius

This week, Hurricane Sandy and Halloween vied for our attention, brands got into heavy metal, and a famous former NYPD detective wants to make sure you know what you're dealing…

November 2, 2012, 7:09 AM EDT

Where Your Gadgets Go to Die Hardware recycling programs offer an easy way to get rid of old PCs or phones. But at what cost to privacy and the environment?

Five years ago, when Best Buy approached Electronic Recyclers International to start a pilot recycling program in 100 of its stores, other retailers considered them heretics. “People said, ‘Oh my God,…

January 1, 2012, 12:35 AM EST

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