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Topic: Land Rover

All Brands Can Now Buy Hour-Long Sponsored Listening on Pandora

Tests lifted purchase intent 30%

Pandora listeners are about to get a lot more free music—if they agree to watch ads. Last fall, the music-streaming service rolled out a new ad format for select brands called…

24 Hours in Advertising: Tuesday, Feb. 10, 2015

Media agencies of the year, Cartier's lovely Valentine's Day ad, and Target's huge Grammy spot

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Adweek names its U.S. Media Agency of the Year MediaCom, Adweek's U.S. Media…

Land Rover Goes Galactic in Push for New SUV

Winner will be among first Virgin space tourists

Land Rover kicked off the launch of its new Discovery SUV with a contest that will send the winner into space. The campaign, dubbed “Galactic Discovery,” invites consumers to submit a…

Time Inc. Has Signed Its First Client for Watercooler Live

Big push into native

Time Inc. has signed its first client for Watercooler Live, its new native ad product that pours advertiser content, social commentary and Time Inc. editorial content into microsites and ad…

Land Rover Unveils Huge TV And Digital Push

Vehicle's print ads are interactive

Land Rover is launching a considerable integrated campaign this week for its 2014 Range Rover Sport that entails inspiration-minded TV spots, an interactive game called "Race the Sun" and iAds,…

Adidas Makes Gains Among Black Consumers, L'Oréal Lags

Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

Land Rover’s Evolution From Safari Wagon to Luxury SUV

Once ugly in England, now admired in America

Not long after the end of WWII, a farmer named Maurice Wilks was using a battered jeep to do some work on his farm on the Welsh island of Anglesey.…

Ad of the Day: Land Rover

Noam Murro returns to a specialty: the evocative car ad with no car at all

The star of most car commercials, for obvious reasons, is the car. Even when a famous athlete, handsome actor or Sports Illustrated swimsuit model appears in the picture, their job…

Sharethrough Launches Own Take on Sponsored Stories

Lets advertisers run branded content as in-feed ads

Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is…

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