Advertisement

Topic: Land Rover

Land Rover's Personalized Ads System Pulls From 700 Videos

Garners a 53 percent purchase intent lift for automaker

Land Rover's website has been serving personalized 30-second video ads to viewers based on their past clicks, resulting in a 50 percent lift in brand awareness while garnering 53 percent…

Land Rover Imagines an Earth Made Entirely of Land Rovers

Italy and Florida don't survive the transition

Here's something you don't see every day: A print ad that imagines what the world map would look like if every land mass and topographical feature were shaped like the…

Land Rover's Survival Guide: You Can Eat It in Case of Emergency

Glove-box books get even more useful

Automakers are getting ever more inventive with the literature they package with new vehicles. In the U.K., we saw the guide to Britain's tiny roads that came free with Volkswagen's…

Pathological Liars More Comfortable in a Land Rover

Not much truth in advertising in Y&R spot

Who needs truth in advertising? Young & Rubicam's "You'll feel safe inside" campaign for Land Rover takes a smart turn with this well-written and deftly acted vignette about a guy…

Land Rover has a clay old time in U.K. spots

If your travels ever take you through an endlessly changing clayscape, a Land Rover might just be the car for you. The animation in this British ad from RKCR/Y&R is…

Crazy people can't hurt you in a Land Rover

Land Rover's "wacky workplace" scenario in this spot from Y&R, stressing vehicle safety, scores by taking a low-key approach. There's a crazy guy who keeps swords and daggers in…

Advertisement