Topic: Lance Armstrong

Lance and Lennay Week: 5 Brands That Got Hurt

Tour de France, Notre Dame and ESPN take hits

The sports world is on fire. But not the "fire" you associate with a quarterback completing numerous consecutive passes or a baseball team on a long winning streak. More like hellfire,…

OWN Blitzes TV and Web, Sparks Social Chatter With Lance Armstrong

Two-part interview takes over

If you were online looking for Staten Island Law or Oprah's Lifeclass last night, you were out of luck. All Oprah properties were seriously involved in simulcasting the first half…

Other Lance Armstrong Sponsors Follow Nike

A-B, Radio Shack, Trek among them

After being fired by Nike, Lance Armstrong is losing the support of many of his remaining endorsement partners: Anheuser-Busch; Radio Shack; Trek Bicycles; Easton-Bell, the maker of Giro helmets; FRS,…

Armstrong's Brand Hurt by Latest Doping Allegations

Demand Media, support athlete

No celebrity is safe from an unexpected nosedive in brand equity. And when a celebrity’s stock falls, so does the brands he or she endorses. Demand Media is surely monitoring the…