Topic: Ladies' Home Journal

Women Consider Friends’ Opinions the Most ‘Trusted Advertising’

Whether shopping for food, vacations or window treatments

It seems word-of-mouth means a lot when you are trying to separate a woman from her money. A Ladies' Home Journal study found that female shoppers value peer opinions over…

Ladies' Home Journal to Cease Monthly Publication [Updated]

The 131-year-old magazine has been struggling in ad pages

  UPDATE: A Meredith spokesperson has confirmed that while Ladies’ Home Journal will be ending its run as a monthly magazine, the brand will live on as a quarterly, newsstand-only publication…

Women's Editors Talk Strategy

Changing demos have magazines scrambling to keep up

It may be the end for men, as The Atlantic and others have proclaimed. But the rise of women, along with the splintering of media, declining newsstand sales, and fickle…

String of High-Level Departures at Meredith Continues

'Ladies' Home Journal' publisher latest to leave

Women’s magazine publisher Meredith has seen a number of high-level defections from its National Media Group lately. The exodus, some of it voluntary, some not, has coincided with top-level shuffles…