Topic: KSL Media
Type
Bacardi Is Mindshare's 3rd Big Win This Year
Latest prize follows HSBC, Lionsgate, Summit
Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…
Sundance Channel Goes Ad-Supported
Next AMC?
After five years of generating revenue through limited sponsorships, Sundance Channel on Sept. 30 will transform itself into a fully ad-supported network. The move comes as the AMC Networks property…
Bacardi Issues RFP for U.S. Media Business
Company aims to complete search in March
The request for proposals that Bacardi USA distributed to interested agencies in the company’s U.S. media review is due back in the next few weeks, according to sources. Yes, Bacardi’s review…
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