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Topic: Kroger

This Report Shows How Brands Lost Sales When They Spent Less on TV

A combined loss of $94 million

Over the next two months, television networks will make their pitch to advertisers about why they should continue spending on TV. The annual upfront season comes as brands allocate more…

How Bethenny Frankel Turned Reality Stardom Into a Business Empire

The Real Housewife on expanding her Skinnygirl brand

I t's a well-known fact that reality stars, despite the authenticity implied by the genre's name, often turn out to be very different in real life than they appear on…

Halal of a Controversy

Last year, some bloggers gave Whole Foods flak for marketing to Muslims. Now other brands are hoping for same

If bloggers want to blast Whole Foods Market again for promoting Quran-approved food during Ramadan, there’s a few niche CPG brands that might plea: “Could you mention us? Pretty please,…

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