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Topic: Kraft

Wearable Tech, From Head to Toe

We're way past Google Glass at this point

In the near future, tech will be wearable and marketable. Indeed, the most forward-thinking brands already see opportunities to integrate with the new mobile computing chips in glasses, watches and…

Young & Rubicam Chicago Hustles to Rebound After 3 Losses

CEO Matt Anthony says the market is still important strategically

Young & Rubicam remains bullish about its Chicago office despite a trio of account losses there and the review of its signature Sears account. Since January, the office has lost Hotels.com,…

This Man Is Not Alex Bogusky. And That's OK

How Andrew Keller is reshaping CP+B

The first time Andrew Keller interviewed at Crispin Porter + Bogusky, in 1996, Alex Bogusky didn’t give him the gig. “Alex used to have a trick interview question, which was basically,…

Hunkvertising: The Objectification of Men in Advertising

Some wish they’d just keep their assets covered

Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a…

Bravo's Top Chef Crammed With Integrations This Season

Toyota, Kraft, Cigna, Chase Sapphire Preferred among sponsors

Turn on Top Chef this season and you may see a prominently featured Toyota Corolla, a branded spot during a commercial break with the show's performers showcasing Philly cream cheese—or…

VivaKi Study: 2/3 of Zeebox Use Happens During Commercials

Researchers see high clickthrough rates when apps launch simultaneous ads

It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within VivaKi). Per the study,…

Two Perky Women Star in Queso Dip Ads

Push for Velveeta-Ro*Tel mix also includes road trips

Duos rule in campaigns for Queso Dip, the mixture of Velveeta and Ro*Tel diced tomatoes and chilies. For the past two years, a young couple has been central to the dip’s…

AOL Launches New Premium Ad Formats

Big display units are the latest products of Project Devil initiative

These aren't your grandparents' display ads. AOL is getting ahead of the Advertising Week bustle by introducing four new premium ad formats today. The new products include a wallpaper/takeover unit that…

OMD's Final Front Brings Together Brands and New Original Content

Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

Kraft's Zesty Guy Returns to Sell More Dressing by Undressing

Million Mom backlash fails to get his shirt on

Kraft is bringing back the Zesty Guy for a new series of print ads, despite (or more likely because of) the backlash the brand received last time around from conservative…

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