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Topic: Kraft

David Droga Talks Management Moves 10 agency leaders assume bigger roles

As the saying goes, success has many fathers and failure is an orphan. Well, today Droga5, riding a wave of revenue growth from marketers such as Kraft, Coca-Cola and Prudential,…

April 18, 2013, 6:52 PM EDT

Use Cool Whip Frosting, and Stop One More Cake From Being Abused Martin's mock PSA

A poorly frosted cake is a tragedy in The Martin Agency's new ad for Cool Whip. "Mistreated Cakes," which breaks today and pushes Cool Whip Frosting, plays out like a…

March 11, 2013, 10:21 AM EDT

Grey Poupon's 'Pardon Me' Ad Is Reborn as Explosive Car Chase Two-minute spot by CP+B goes live during the Oscars

With a sold-out inventory of spots costing $1.7 million per 30 seconds, this Sunday's Academy Awards presentation on ABC is looking to be quite an epic advertising event. But one…

February 22, 2013, 5:00 PM EST

Miracle Whip Creates Celebrity Benefit Song About Not Hating Miracle Whip Lance Bass, Village People and Tiffany urge you to 'Open your mouth'

Miracle Whip is spreadable, and so is the Kraft brand's superlative, spot-on send-up of "We Are the World"-style social-benefit music videos, which is approaching 250,000 YouTube views in about two…

February 22, 2013, 8:52 AM EST

For Mobile Marketing That Really Works, Just Look to Asia Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has resulted…

February 11, 2013, 12:02 AM EST

Mondelez Expands MediaVest's Duties Aegis also gets a new global assignment

MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media,…

January 4, 2013, 5:51 PM EST

Droga's Delicious World Mondelez, Coca-Cola fuel growth, as Prudential gets love at Cannes

Some 400 members of Mondelez International’s global team huddled in Istanbul two months ago to talk about the company’s future. It was their first meeting since Kraft spun off the…

December 10, 2012, 12:03 AM EST

AOL Uses Incentives to Boost Video Biz Taps Swagbucks to help grow viewership

AOL entices users to watch its videos by giving away free stuff—not that there’s anything wrong with that. The company’s budding syndication arm, AOL On, distributes content to Swagbucks, a rewards…

December 4, 2012, 7:15 AM EST

Draftfcb, Wieden Compete for Oreo Super Bowl Spot Creatives try not to lose their cookies

Oreo is reaching beyond its creative lead agency, Draftfcb, in search of a Super Bowl commercial. The Interpublic shop is going up against Wieden + Kennedy to develop ideas around…

October 5, 2012, 2:40 PM EDT

Velocity Likes the Smell of New Cars Discovery cable network goes where the ratings (and guys) are

Velocity is picking up speed. Next week, it’ll be a year since guy-centric cable network Velocity rebranded from HD Theater with svp of Velocity Bob Scanlon at the helm (and if…

September 24, 2012, 12:03 AM EDT

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