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Topic: Kraft

Two Perky Women Star in Queso Dip Ads Push for Velveeta-Ro*Tel mix also includes road trips

Duos rule in campaigns for Queso Dip, the mixture of Velveeta and Ro*Tel diced tomatoes and chilies. For the past two years, a young couple has been central to the dip’s…

September 23, 2013, 9:00 AM EDT

AOL Launches New Premium Ad Formats Big display units are the latest products of Project Devil initiative

These aren't your grandparents' display ads. AOL is getting ahead of the Advertising Week bustle by introducing four new premium ad formats today. The new products include a wallpaper/takeover unit that…

September 19, 2013, 6:00 AM EDT

OMD's Final Front Brings Together Brands and New Original Content Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

September 16, 2013, 2:32 PM EDT

Kraft's Zesty Guy Returns to Sell More Dressing by Undressing Million Mom backlash fails to get his shirt on

Kraft is bringing back the Zesty Guy for a new series of print ads, despite (or more likely because of) the backlash the brand received last time around from conservative…

August 16, 2013, 8:06 AM EDT

Twitter's Datalogix Deal Mirrors Facebook's Bid for More CPG Dollars Offers in-store sales stats to brands

Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that…

August 8, 2013, 12:00 PM EDT

Finally, Another Dirty-Minded Ad for a Cleaning Product CLR jumps on the near-profanity train

Household cleaner CLR not only has a no-nonsense name—it stands for Calcium, Lime and Rust remover—but it has also long leaned on simple how-to commercials that demonstrate the product's cleaning…

June 25, 2013, 3:31 PM EDT

Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms Fury over zesty, naked picnic

Kraft's saucy ad campaign (via ad agency Being) for its Zesty Italian salad dressing launched in early April, but it's taken a rebuke from One Million Moms to give it…

June 17, 2013, 4:17 AM EDT

Real-Time Facebook and Twitter Ads App Debuts Shift turns posts and tweets into promos

Shift—previously known as GraphEffect—today is announcing its Media Manager application, which is designed to take Facebook posts and Twitter tweets (authored by the brand or consumers) and quickly turn them…

June 6, 2013, 8:00 AM EDT

AdColony Knows the Secret to Better Click-Through Rates Ask Coke, Kraft and Honda

Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices If you’ve ever noticed…

May 2, 2013, 10:10 AM EDT

David Droga Talks Management Moves 10 agency leaders assume bigger roles

As the saying goes, success has many fathers and failure is an orphan. Well, today Droga5, riding a wave of revenue growth from marketers such as Kraft, Coca-Cola and Prudential,…

April 18, 2013, 6:52 PM EDT

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