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Topic: Kraft

1840s Prospectors Find the Mother Lode of Liquid Gold in CP+B's First Velveeta Ad

Those timeless Shells & Cheese

Kraft has changed how it defines consumers who eat Velveeta, from age and gender (millennial males) to mindset (fun people who like to indulge). As such, new ads for Velveeta…

Kraft's Zesty Guy Returns to Sell More Dressing by Undressing

Million Mom backlash fails to get his shirt on

Kraft is bringing back the Zesty Guy for a new series of print ads, despite (or more likely because of) the backlash the brand received last time around from conservative…

Finally, Another Dirty-Minded Ad for a Cleaning Product

CLR jumps on the near-profanity train

Household cleaner CLR not only has a no-nonsense name—it stands for Calcium, Lime and Rust remover—but it has also long leaned on simple how-to commercials that demonstrate the product's cleaning…

Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms

Fury over zesty, naked picnic

Kraft's saucy ad campaign (via ad agency Being) for its Zesty Italian salad dressing launched in early April, but it's taken a rebuke from One Million Moms to give it…

Use Cool Whip Frosting, and Stop One More Cake From Being Abused

Martin's mock PSA

A poorly frosted cake is a tragedy in The Martin Agency's new ad for Cool Whip. "Mistreated Cakes," which breaks today and pushes Cool Whip Frosting, plays out like a…

Grey Poupon's 'Pardon Me' Ad Is Reborn as Explosive Car Chase

Two-minute spot by CP+B goes live during the Oscars

With a sold-out inventory of spots costing $1.7 million per 30 seconds, this Sunday's Academy Awards presentation on ABC is looking to be quite an epic advertising event. But one…

Miracle Whip Creates Celebrity Benefit Song About Not Hating Miracle Whip

Lance Bass, Village People and Tiffany urge you to 'Open your mouth'

Miracle Whip is spreadable, and so is the Kraft brand's superlative, spot-on send-up of "We Are the World"-style social-benefit music videos, which is approaching 250,000 YouTube views in about two…

Tracy Morgan, Alex Trebek Do Their Thing for Wheat Thins

Follow-up to Stewie spot

Stewie from Family Guy has given way to Tracy from 30 Rock and Alex from Jeopardy! in the latest TV ads for Kraft's Wheat Thins from ad agency Being. Like…

Tell Ted Williams to Tell That Special Someone You Love Them

Kraft's voiceover king gives back

As we recently noted, it's been a year since Ted Williams, the ex-radio announcer from Ohio with the velvety voice, who was living on the streets and battling drug and…

A Year Later, the Man With the Golden Voice Has a Golden Life to Match

Ted Williams pulls through

A year ago this week, Ted Williams, the ex-radio announcer from Ohio with the velvety voice who was living on the streets and battling drug and alcohol addictions, got his…

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