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Topic: Kraft Macaroni & Cheese

Can Kraft Macaroni & Cheese Market Itself As Healthful?

New ads play up the protein in classic comfort food

Can Kraft Macaroni & Cheese credibly market itself as healthful? That's a core question behind new TV and digital ads from Crispin Porter + Bogusky that tout the brand's protein quotient…

Adweek's Top 5 Commercials of the Week: Feb. 14-21

This week's ads ran hot and cold. Pick your favorite

You're probably sick and tired of those feel-good Olympic commercials. So this week we have some fresh spots: one featuring a failed rapper; one with a "legen-dary" actor; two brands'…

Vanilla Ice Reminds Us of His Other Song in Cheesy Ad for Kraft's Ninja Turtles Macaroni

4 out of 5 mothers approve

Go Ninja Go! Who says Vanilla Ice never had any street cred? Everyone, I guess. And when it comes to hip-hop, they're right. But … who cares? The rapper (term used…

Kraft Mac and Cheese Is a Hell of a Drug in Addiction-Themed New Ad

Hide it, steal it, betray your family for its creamy embrace

It’s a well-established fact that Kraft Macaroni & Cheese lovers are a fanatical lot, hopelessly addicted to their chosen comfort food. So for them (and me), most of the scenarios…

Kraft Invents a Past That Never Existed for 'New-stalgic' Mac & Cheese Flavors

CP+B's revisionist history

Here's a fun bit of false advertising from Crispin Porter + Bogusky for Kraft Mac & Cheese. After 75 years, the brand is adding four new flavors: Garlic & Herb Alfredo,…

Top 10 Commercials of the Week: Aug. 24-31

These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

Kraft to Kids: Stop Wasting Those Noodles on Macaroni Art!

'Dinner, Not Art' is charitable alternative

Every day, thousands of boxes of Kraft Macaroni & Cheeese are wasted in the name of children's pointless macaroni art. No longer! "Dinner, Not Art," a new tongue-in-cheek campaign from…

The Spot: Thick as Thieves

CP+B evolves its Kraft Mac & Cheese campaign with the pilfering parents and the knowing kids

IDEA: After running the same Macaroni & Cheese ad campaign for a decade, Kraft shook things up in 2010, shifting the target from children to parents. "We needed to give…

Kraft Personally Thanks 4,632 Facebook Fans in 'Likeapella' Music Video

Another fun stunt by CP+B for Mac & Cheese

You "like" brands on Facebook, but do they ever like you back? Not likely. But now, Kraft Macaroni & Cheese has done just that—with the help of an a cappella…

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