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Topic: Kraft Macaroni & Cheese

Can Kraft Macaroni & Cheese Market Itself As Healthful? New ads play up the protein in classic comfort food

Can Kraft Macaroni & Cheese credibly market itself as healthful? That's a core question behind new TV and digital ads from Crispin Porter + Bogusky that tout the brand's protein quotient…

February 17, 2015, 9:00 AM EST

Adweek's Top 5 Commercials of the Week: Feb. 14-21 This week's ads ran hot and cold. Pick your favorite

You're probably sick and tired of those feel-good Olympic commercials. So this week we have some fresh spots: one featuring a failed rapper; one with a "legen-dary" actor; two brands'…

February 21, 2014, 8:47 AM EST

Vanilla Ice Reminds Us of His Other Song in Cheesy Ad for Kraft's Ninja Turtles Macaroni 4 out of 5 mothers approve

Go Ninja Go! Who says Vanilla Ice never had any street cred? Everyone, I guess. And when it comes to hip-hop, they're right. But … who cares? The rapper (term used…

February 19, 2014, 9:13 AM EST

Kraft Mac and Cheese Is a Hell of a Drug in Addiction-Themed New Ad Hide it, steal it, betray your family for its creamy embrace

It’s a well-established fact that Kraft Macaroni & Cheese lovers are a fanatical lot, hopelessly addicted to their chosen comfort food. So for them (and me), most of the scenarios…

January 30, 2014, 9:12 AM EST

Kraft Invents a Past That Never Existed for 'New-stalgic' Mac & Cheese Flavors CP+B's revisionist history

Here's a fun bit of false advertising from Crispin Porter + Bogusky for Kraft Mac & Cheese. After 75 years, the brand is adding four new flavors: Garlic & Herb Alfredo,…

September 4, 2013, 3:18 PM EDT

Top 10 Commercials of the Week: Aug. 24-31 These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

August 31, 2012, 10:09 AM EDT

Kraft to Kids: Stop Wasting Those Noodles on Macaroni Art! 'Dinner, Not Art' is charitable alternative

Every day, thousands of boxes of Kraft Macaroni & Cheeese are wasted in the name of children's pointless macaroni art. No longer! "Dinner, Not Art," a new tongue-in-cheek campaign from…

July 11, 2012, 10:18 AM EDT

The Spot: Thick as Thieves CP+B evolves its Kraft Mac & Cheese campaign with the pilfering parents and the knowing kids

IDEA: After running the same Macaroni & Cheese ad campaign for a decade, Kraft shook things up in 2010, shifting the target from children to parents. "We needed to give…

May 15, 2012, 6:02 AM EDT

Kraft Personally Thanks 4,632 Facebook Fans in 'Likeapella' Music Video Another fun stunt by CP+B for Mac & Cheese

You "like" brands on Facebook, but do they ever like you back? Not likely. But now, Kraft Macaroni & Cheese has done just that—with the help of an a cappella…

April 27, 2012, 11:33 AM EDT

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