Topic: Kraft Macaroni & Cheese

Adweek's Top 5 Commercials of the Week: Feb. 14-21 This week's ads ran hot and cold. Pick your favorite

You're probably sick and tired of those feel-good Olympic commercials. So this week we have some fresh spots: one featuring a failed rapper; one with a "legen-dary" actor; two brands'…

February 21, 2014, 8:47 AM EST

Vanilla Ice Reminds Us of His Other Song in Cheesy Ad for Kraft's Ninja Turtles Macaroni 4 out of 5 mothers approve

Go Ninja Go! Who says Vanilla Ice never had any street cred? Everyone, I guess. And when it comes to hip-hop, they're right. But … who cares? The rapper (term used…

February 19, 2014, 9:13 AM EST

Kraft Mac and Cheese Is a Hell of a Drug in Addiction-Themed New Ad Hide it, steal it, betray your family for its creamy embrace

It’s a well-established fact that Kraft Macaroni & Cheese lovers are a fanatical lot, hopelessly addicted to their chosen comfort food. So for them (and me), most of the scenarios…

January 30, 2014, 9:12 AM EST

Kraft Invents a Past That Never Existed for 'New-stalgic' Mac & Cheese Flavors CP+B's revisionist history

Here's a fun bit of false advertising from Crispin Porter + Bogusky for Kraft Mac & Cheese. After 75 years, the brand is adding four new flavors: Garlic & Herb Alfredo,…

September 4, 2013, 3:18 PM EDT

Top 10 Commercials of the Week: Aug. 24-31 These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

August 31, 2012, 10:09 AM EDT

Kraft to Kids: Stop Wasting Those Noodles on Macaroni Art! 'Dinner, Not Art' is charitable alternative

Every day, thousands of boxes of Kraft Macaroni & Cheeese are wasted in the name of children's pointless macaroni art. No longer! "Dinner, Not Art," a new tongue-in-cheek campaign from…

July 11, 2012, 10:18 AM EDT

The Spot: Thick as Thieves CP+B evolves its Kraft Mac & Cheese campaign with the pilfering parents and the knowing kids

IDEA: After running the same Macaroni & Cheese ad campaign for a decade, Kraft shook things up in 2010, shifting the target from children to parents. "We needed to give…

May 15, 2012, 6:02 AM EDT

Kraft Personally Thanks 4,632 Facebook Fans in 'Likeapella' Music Video Another fun stunt by CP+B for Mac & Cheese

You "like" brands on Facebook, but do they ever like you back? Not likely. But now, Kraft Macaroni & Cheese has done just that—with the help of an a cappella…

April 27, 2012, 11:33 AM EDT

Two Old Ladies Now Running Social Media for Kraft Mac & Cheese CP+B launches 'Old Birds, New Tweets'

Old people are funny. They don't understand what's going on! This is an advertising truism going back to Clara Peller and beyond. Now, Kraft is getting in on the action,…

April 11, 2012, 10:28 AM EDT