Topic: Kraft
Quick cuts and compressed action drive Saatchi & Saatchi's first ads for Kraft Foods' Capri Sun, which break today and play like movie trailers, down to the basso-profundo voiceovers. One ad…
Your cranky, conservative grandmother still thinks you have sex for money. Now, you're just doing it on camera, too. The Athenos Yiayia (Greek for grandma) is back to offer her disapproving…
IDEA: After running the same Macaroni & Cheese ad campaign for a decade, Kraft shook things up in 2010, shifting the target from children to parents. "We needed to give…
Stewie from Family Guy has given way to Tracy from 30 Rock and Alex from Jeopardy! in the latest TV ads for Kraft's Wheat Thins from ad agency Being. Like…
Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…
You think you know Wheat Thins?" Stephen Colbert asked his audience last night on The Colbert Report. "[Bleep] you. [Bleep] you and the cracker you rode in on." The joke,…
You say you hate Miracle Whip, but have you tried it? That’s the core question behind mcgarrybowen Chicago’s new campaign for the Kraft sandwich spread. The effort, which launches this week,…
Oreos turn 100 this year, and the brand is turning to longtime partner Nascar to help tease a new yearlong celebration launching next month. Limited edition Birthday Oreos, which have rainbow…
Everyone likes talking-food mascots. They're so full of joy and spirit and love for life. But as it turns out, they're still quite likable—maybe more so—when they're full of worry,…
As we recently noted, it's been a year since Ted Williams, the ex-radio announcer from Ohio with the velvety voice, who was living on the streets and battling drug and…
