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Topic: Kraft

Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

Kraft, Sony, Chipotle buy in

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is…

Minions Inspire Love and Hatred With Their Marketing Run Amok

They're freaking everywhere

It was all bound to happen because that's how the Internet works: First we prop big sensations up, and then we revel in their downfall. And that's exactly what has…

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

ESPN competes with FC Barca, Red Bull, Dude Perfect

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular feature…

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

Winners show what works in social

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral…

1840s Prospectors Find the Mother Lode of Liquid Gold in CP+B's First Velveeta Ad

Those timeless Shells & Cheese

Kraft has changed how it defines consumers who eat Velveeta, from age and gender (millennial males) to mindset (fun people who like to indulge). As such, new ads for Velveeta…

Can Kraft Macaroni & Cheese Market Itself As Healthful?

New ads play up the protein in classic comfort food

Can Kraft Macaroni & Cheese credibly market itself as healthful? That's a core question behind new TV and digital ads from Crispin Porter + Bogusky that tout the brand's protein quotient…

Inside TBWA New York's Reinvention

After exec changes and account losses, shop aims to become network flagship

Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.    Creative highs have been followed…

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl

Custom-made tweets and videos are changing the game

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now…

Geena Davis Is on a Mission to Highlight Female Filmmakers. Her Biggest Ally? Walmart

'Empowering women is the right thing to do,' retailer says

It's not surprising that, amid a national debate over gender equity, a star and activist like Geena Davis would launch a film festival celebrating female and minority filmmakers. What might…

Here's Who Gets What in Kraft's Agency Consolidation

Big windfall for Burnett, which adds 7 brands

Kraft's reassignments post agency consolidation went beyond the brands that were exiting former shop like Wieden + Kennedy and Droga5. For example, Jell-O, a brand handled by one of the remaining…

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