Topic: Kraft
Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices If you’ve ever noticed…
As the saying goes, success has many fathers and failure is an orphan. Well, today Droga5, riding a wave of revenue growth from marketers such as Kraft, Coca-Cola and Prudential,…
A poorly frosted cake is a tragedy in The Martin Agency's new ad for Cool Whip. "Mistreated Cakes," which breaks today and pushes Cool Whip Frosting, plays out like a…
With a sold-out inventory of spots costing $1.7 million per 30 seconds, this Sunday's Academy Awards presentation on ABC is looking to be quite an epic advertising event. But one…
Miracle Whip is spreadable, and so is the Kraft brand's superlative, spot-on send-up of "We Are the World"-style social-benefit music videos, which is approaching 250,000 YouTube views in about two…
Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has resulted…
MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media,…
Some 400 members of Mondelez International’s global team huddled in Istanbul two months ago to talk about the company’s future. It was their first meeting since Kraft spun off the…
AOL entices users to watch its videos by giving away free stuff—not that there’s anything wrong with that. The company’s budding syndication arm, AOL On, distributes content to Swagbucks, a rewards…
Oreo is reaching beyond its creative lead agency, Draftfcb, in search of a Super Bowl commercial. The Interpublic shop is going up against Wieden + Kennedy to develop ideas around…
