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Topic: KPIs

Why It's Time for Marketers to Rethink Metrics and Performance Indicators

Digital is changing the path to ROI

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their…

Facebook Has Simplified Its Ad Creation and Measurement Tools

System redesign focuses on campaign outcomes

Facebook is rolling out objectives-based ad buying and reporting in an effort to simplify and expedite the process of paid marketing on its social media platform. It wants to help…

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