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Topic: Kodak

How One Man Hopes to Restore the Legacy of Kodak Steven Overman is the new CMO

Steven Overman has been passed a torch that is very bright but awfully heavy. On Oct. 1, he was named CMO of Kodak. Remember Kodak? With the first handheld camera…

October 20, 2014, 12:01 AM EDT

GoPro Boosts Sales via Snap and Share Makes a real impression on Instagram and YouTube

Polaroid may be passé (save for its embrace by hipsters), and thanks to high-res smartphones, Flip and Kodak are either RIP or on life support. But with its novel approach…

January 29, 2013, 7:19 AM EST

Fast Chat: Steve Stoute With his new book, 'The Tanning of America,' the ad and music industry veteran explains how hip-hop changed both games

How did hip-hop specifically rewrite the rules as you see them? We’re not talking about a song. We’re talking about a way of life. Videos are like minimovies, how to rap…

September 8, 2011, 6:45 AM EDT

Kodak brings a smile to paper cut-out's face

Two hot advertising trends right now: anthropomorphic hamsters and paper stuff that comes to life. This new Kodak video from Ogilvy & Mather, posted below, belongs to the…

December 11, 2009, 10:44 AM EST

Not everyone is smiling at Kodak's new ads

Dave Bry at The Awl is unnerved by this Kodak commercial, part of Ogilvy's new "It's time to smile" campaign. For Bry, it isn't time to smile. At most, it's…

November 10, 2009, 2:13 PM EST

Kodak effort helps underappreciated moms

Ah, Mother's Day. The time of year when we thank our mothers for birthing and subsequently raising us by applying googly eyes to popsicle sticks or buying the flower arrangement…

May 1, 2009, 9:38 AM EDT

Kodak viral makes you feel like a superhero

Let's face it, agencies develop calling cards. Crispin loves the hidden camera. Barbarian still gets asked for another Subservient Chicken. EVB is no different. It gained deserved kudos for "Elf…

September 23, 2008, 10:32 AM EDT

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