Topic: Kodak

This Week’s Must-Haves: New Super 8 Merges Modern Tech With Old-School Filmmaking

Plus, a selfie-taking drone and customizable iPhone camera case

This week, the Adweek staff is highlighting Kodak’s new Super 8 camera, a flying drone designed for taking selfies and headphones that are tailor-made to fit. Take a look!

Kodak Alaris' Immersive 'Memory Observatory' at SXSW Launches Its New Photo-Sharing App

But it's not trying to compete with Instagram

Want to experience your own memory, only augmented? It's possible at South by Southwest. To launch its new visual storytelling app, Kodak Moments, Kodak Alaris created an activation in which…

How This Mad Men Co-Producer Made Don Draper's Work Believable

Meet the man behind the show’s ad campaigns

Josh Weltman, a co-producer of Mad Men, created most of the ad campaigns seen on the show. Beginning as an art director in the '80s, Weltman went on to be…

How Mad Men, by Looking Back, Changed the Future of Advertising

It made the industry sexier, but also made us question how far we'd come

"On Stage 9, the wardrobes of the male cast members include white shirts, cuff links, tie clips and hats," Stuart Elliott wrote in his New York Times advertising column in…

How One Man Hopes to Restore the Legacy of Kodak

Steven Overman is the new CMO

Steven Overman has been passed a torch that is very bright but awfully heavy. On Oct. 1, he was named CMO of Kodak. Remember Kodak? With the first handheld camera…

GoPro Boosts Sales via Snap and Share

Makes a real impression on Instagram and YouTube

Polaroid may be passé (save for its embrace by hipsters), and thanks to high-res smartphones, Flip and Kodak are either RIP or on life support. But with its novel approach…

Fast Chat: Steve Stoute

With his new book, 'The Tanning of America,' the ad and music industry veteran explains how hip-hop changed both games

How did hip-hop specifically rewrite the rules as you see them? We’re not talking about a song. We’re talking about a way of life. Videos are like minimovies, how to rap…

Kodak brings a smile to paper cut-out's face

Two hot advertising trends right now: anthropomorphic hamsters and paper stuff that comes to life. This new Kodak video from Ogilvy & Mather, posted below, belongs to the…

Not everyone is smiling at Kodak's new ads

Dave Bry at The Awl is unnerved by this Kodak commercial, part of Ogilvy's new "It's time to smile" campaign. For Bry, it isn't time to smile. At most, it's…

Kodak effort helps underappreciated moms

Ah, Mother's Day. The time of year when we thank our mothers for birthing and subsequently raising us by applying googly eyes to popsicle sticks or buying the flower arrangement…