Kmart | Adweek Kmart | Adweek
Advertisement

Topic: Kmart

Kmart and Joe Boxer Go for Belly Laughs in Holiday Sequel to 'Jingle Balls' More musical body parts from FCB

Kmart and Joe Boxer's "Show Your Joe" ad (rechristened "Jingle Balls" by some) was one of the big hits of 2013's holiday season—to the tune of 18 million YouTube views. Now,…

November 17, 2014, 1:45 PM EST

Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting? The company reaches out to holding companies

Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of which…

November 11, 2014, 9:54 AM EST

This Agency Gets 90% of Its Business Through Referrals DXagency makes sweepstakes and contests for big-name clients like HBO

Specs Who (from left) Izzy the dog, employee relations; Michael Dub, partner; Sandy Rubinstein, CEO; Benjamin Hordell, partner What Agency Where Edgewater, N.J. Indie shop DXagency happily reports that 90 percent of its business…

September 22, 2014, 7:25 AM EDT

Kmart Rolls Out Christmas Commercial That Insists: 'This Is Not a Christmas Commercial' 'Merry birthday, everyone'

It's beginning to look a lot like Christmas. Isn't it? Less than a week after Labor Day, Kmart has launched a cheeky holiday spot from FCB Chicago touting its layaway program.…

September 5, 2014, 10:29 AM EDT

Univision Adds 'La Fabrica' Division to Its Video Portfolio Kmart is an early sponsor

Univision is launching a digital arm called La Fabrica, a Spanish and English-language initiative that will produce original Web video series. While Boris Gartner, vp of La Fabrica, told Adweek…

February 14, 2014, 2:01 PM EST

The 10 Most Watched Ads on YouTube in December Kobe and Messi destroy the competition

Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly successful…

January 10, 2014, 12:56 PM EST

Kmart Does a Hilariously Dickensian Christmas Version of 'Ship My Pants' Hey look, it's Bob Crap-chit!

You have to hand it to Kmart and Draftfcb. They've shown this whole year that they know how to whip up a good viral commercial. We had "Ship My Pants"…

December 13, 2013, 10:33 AM EST

The 10 Most Watched Ads on YouTube in 2013 These supervirals earned your attention instead of just paying for it

Going viral. It's become a kind of holy grail in advertising—manufactured by consumers, demanded by clients, parodied by agencies. But in a given year, only a handful of spots break…

December 11, 2013, 8:18 AM EST

The 10 Best Ads of 2013 The year's greatest triumphs in concept and craft

It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our…

December 9, 2013, 10:10 PM EST

Kmart's Boxer-Baring Hunks Take Off on YouTube Meanwhile, Volvo Van Damme spot officially a phenomenon

A few weeks ago, Kmart unveiled a rather racy spot for its Joe Boxer brand. And last week, the Show Your Joe clip, featuring six no-pants wearing studs shaking their…

November 27, 2013, 6:07 AM EST

Advertisement