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Topic: Kmart

Univision Adds 'La Fabrica' Division to Its Video Portfolio Kmart is an early sponsor

Univision is launching a digital arm called La Fabrica, a Spanish and English-language initiative that will produce original Web video series. While Boris Gartner, vp of La Fabrica, told Adweek…

February 14, 2014, 2:01 PM EST

The 10 Most Watched Ads on YouTube in December Kobe and Messi destroy the competition

Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly successful…

January 10, 2014, 12:56 PM EST

Kmart Does a Hilariously Dickensian Christmas Version of 'Ship My Pants' Hey look, it's Bob Crap-chit!

You have to hand it to Kmart and Draftfcb. They've shown this whole year that they know how to whip up a good viral commercial. We had "Ship My Pants"…

December 13, 2013, 10:33 AM EST

The 10 Most Watched Ads on YouTube in 2013 These supervirals earned your attention instead of just paying for it

Going viral. It's become a kind of holy grail in advertising—manufactured by consumers, demanded by clients, parodied by agencies. But in a given year, only a handful of spots break…

December 11, 2013, 8:18 AM EST

The 10 Best Ads of 2013 The year's greatest triumphs in concept and craft

It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our…

December 9, 2013, 10:10 PM EST

Kmart's Boxer-Baring Hunks Take Off on YouTube Meanwhile, Volvo Van Damme spot officially a phenomenon

A few weeks ago, Kmart unveiled a rather racy spot for its Joe Boxer brand. And last week, the Show Your Joe clip, featuring six no-pants wearing studs shaking their…

November 27, 2013, 6:07 AM EST

Adweek's Top 5 Commercials of the Week: Nov. 15-22 It's boys against girls—vote for your favorite spot

This week's top commercials really couldn't be more different. In this corner, you have five guys suggestively swinging their "ornaments" in a festive holiday song for Kmart. In that corner,…

November 22, 2013, 7:13 AM EST

JCPenney Advises Kmart After Boxers Ad: Cover Up Those 'Twigs and Berries' Tweets coupon for pants

Kmart has a big viral hit with the guys playing "Jingle Bells" with their privates. Now, another retailer, JCPenney, is trying to draft off that popularity by tweeting a coupon…

November 20, 2013, 9:30 PM EST

Kmart Hunks Play 'Jingle Bells' With Their Junk in Crazy Christmas Ad Inside their Joe Boxers

And you thought the NBA guys were talented for playing "Jingle Bells" via well-timed three-pointers. Check out the Kmart studs in the retailer's crazy Christmas cross-promotion with Joe Boxer via…

November 18, 2013, 9:00 AM EST

Adweek's Top 5 Commercials of the Week: Nov. 8-15 Don't look now, but the holidays are upon us. Vote for this week's best spot

Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very…

November 15, 2013, 9:02 AM EST

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