Topic: Kmart
Jell-O and Kmart are wholesome, buttoned-up brands, right? Not anymore. Hungry for attention in a younger and freer online media scape, these Midwest marketers are taking profane wordplay—already a familiar…
Let the games begin! Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos. Both…
A forensic artist drawing a picture of a baby Clydesdale shipping its pants? Now that would be a viral commercial supernova. Dove, Budweiser and Kmart all rank near the top of…
Kmart's "Ship My Pants" ad was a major success, to the tune of 17 million YouTube views and counting. But can Draftfcb turn almost-profanity into a running gag for the…
If you can ship your pants skillfully and creatively, you have a good chance of working at Kmart's ad agency, Draftfcb. The agency said today that it has brought in…
It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…
If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples…
