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Topic: Klout

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Lithium Calls Klout Acquisition a 'Relaunch' All-stock deal valued at $200 million

Lithium Technologies paid $200 million for Klout, the social media scorekeeper, in a deal made official today. Lithium CEO Rob Tarkoff said the addition of Klout signifies a relaunch for…

March 27, 2014, 1:17 PM EDT

What McDonald's Is Doing on Snapchat [Infographic] Fast-food giant's tactics come to light as well as brand-related stats

The Snapchat marketing train just keeps picking up steam. Agencies and brands have been jumping aboard since late summer 2013, and this week, McDonald's took a seat next to Taco Bell in…

February 27, 2014, 11:34 AM EST

Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns Company considering sponsored answers product with Bing

Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one…

May 13, 2013, 1:05 PM EDT

General Motors and Orange Partner With Klout Brands look to harness social influencers

General Motors Canada and Orange, the French telecom giant, have partnered with Klout as the brands look to increase social media chatter around their respective products. GM has signed a one-year…

April 2, 2013, 3:31 PM EDT

Klout for Business Is Only First Step to a Serious Marketing Platform Company could add social ad buying, customer data to product

Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand’s message unless it was paid to…

March 20, 2013, 4:34 PM EDT

Salesforce Grows Its Analytics Ecosystem Adds partners to sift social influence, intelligence, intent

Over the summer Salesforce launched Radian6 Insights to help brands digest all the social signals available to them. But with Radian6 being combined with Buddy Media to form the Salesforce…

October 19, 2012, 8:00 AM EDT

Klout Perks Up Online, Offline Worlds Rewards program expands to other sites, iPhone app

Klout used to be cute. It was a way to claim status by having your social influence measured. Influencers liked being deemed influential and having others aware of their influence.…

October 17, 2012, 1:00 PM EDT

Kred Story Tracks Social Influence 'Beyond being just a number'

Users are more than just a number. That’s been the knock against social influence analyzers like Klout and Kred, which assign users an influencer score based on their social media…

August 21, 2012, 6:00 AM EDT

Klout Moments Improves Perks for Brands Social influencer renewing +K button focus

Thanks to social influence analyzer Klout's big update on Tuesday, President Barack Obama can now claim more sway than Justin Bieber. While this wasn’t Klout's primary goal, it highlights how…

August 15, 2012, 4:22 PM EDT

Salesforce Radian6 Launches Insights to Make Sense of Social Data Partners include Klout, PeekAnalytics

Like a guy looking at a double rainbow, marketers have been staring at their brands’ social data and asking themselves, “What does this mean?!” The job of CRM giant Salesforce’s…

July 17, 2012, 12:01 AM EDT

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