Topic: Klondike
On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood. He’s just returned from Chicago, where…
Discovery made a surprising announcement today: the nonfiction network has green-lit its first scripted series, Klondike (working title), based on Charlotte Gray's true-life account of the 1896 Gold Rush, Gold…
Klondike is rolling out a new effort called "5 Seconds to Glory," designed to refresh the Unilever ice cream brand's iconic "What would you do for a Klondike Bar?" campaign.…
What do you get when you mix Klondike bars, Michael Ian Black, a mime and a megaphone? You get this interminable "What would you do for a Klondike bar?" commercial,…
