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Topic: Klondike

VIA Agency's Jam Sessions Inspire the Creative Spirit

Using playtime to foster better work

Specs Who From left: John Coleman, founder, CEO; David Burfeind, chief knowledge officer; Leeann Leahy, president; Greg Smith, CCO What Full-service ad agency Where Portland, Maine The VIA Agency built a business by thinking…

Klondike Bar Plays Doctor With a Hot Candy Nurse, and a New Product Is Born

Sex sells, even with ice cream

Best ice-cream bar ever conceived? That would be the Klondike Kandy Bar, born an indeterminate number of months after an illicit tryst between a regular Klondike Bar and a tall,…

Discovery Gets Ready for Another Record Upfront

First-ever scripted projects

On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood. He’s just returned from Chicago, where…

Discovery Goes Scripted With Klondike

Network mines a rich seam with series about gold diggers

Discovery made a surprising announcement today: the nonfiction network has green-lit its first scripted series, Klondike (working title), based on Charlotte Gray's true-life account of the 1896 Gold Rush, Gold…

Klondike Rewards Man for Briefly Listening to Wife

Via Agency debuts '5 Seconds to Glory' ads

Klondike is rolling out a new effort called "5 Seconds to Glory," designed to refresh the Unilever ice cream brand's iconic "What would you do for a Klondike Bar?" campaign.…

Mime just won't shut up about Klondike bar

What do you get when you mix Klondike bars, Michael Ian Black, a mime and a megaphone? You get this interminable "What would you do for a Klondike bar?" commercial,…

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