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Topic: Kimberly-clark

Cottonelle Wants You to 'Go Commando' With a Butt So Clean It Doesn't Need Undies

Also, don't throw your panties at New Kids on the Block

Cottonelle wants you to "go commando." That's right, the toilet paper brand says you should walk around without underwear because its CleanRipple texture imparts a superior clean. In fact, they've hired…

Could Scott Naturals Be Even More Environmentally Friendly?

Yes, but 100% recycled paper may not hold up as well

As Kimberly-Clark goes national with its Scott Naturals toilet paper—the environmentally friendly version without a center tube—some think that the brand could go further and perhaps own the category. For example,…

Kimberly-Clark Tackles Potty Training Woes With New App

Swaps augmented reality for utility

Millennial moms want parenting help, but they want to do it their own way. And Kimberly-Clark hopes to convey that key point with a mobile campaign for its Pull-Ups brand…

Kimberly-Clark Urges People to Drop Their Pants

Depend campaign aimed at millennials

In a new campaign for its Depend brand, Kimberly-Clark is encouraging people to "drop their pants." A MediaPost article this week said that the campaign is the largest to date for…

This Chicago-based Agency Stretches Beyond Traditional Ad Campaigns

Tris3ct is also helping feed the world

Specs Who (Clockwise from top left) Soraya Faber, svp, group account director; Dick Thomas, founder and CEO; Gabe Misarti, chief strategy officer; Chris Cancilla, CCO; and Paul Kuzma, chief idea officer What…

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency

So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

Ogilvy's E-Commerce Unit Gets Tech Partner

IBM will supply analytics, cloud technology

A key Ogilvy & Mather client has become a partner in the agency’s e-commerce practice. IBM has agreed to supply the analytics and cloud technology for eCommerce@Ogilvy, a relatively new unit…

Huggies Flunks Dad Test, Alters Campaign

We're not idiots, fathers tell Kimberly-Clark

Huggies has pulled ads from its Facebook page after folks got cranky over the Kimberly-Clark brand's "Dad Test" campaign. A rash of complaints slammed the work for depicting fathers as…

Ad Buyers Mixed on Meredith Guarantee Program

Only one advertiser has signed up so far

Meredith has named Kimberly-Clark as the first client for its Engagement Dividend, a program that guarantees advertisers a lift in sales for brands advertised in its magazines aimed at women…

Purple Tampons. Why Not?

Branding's final frontier?

A cynic would say that no plain white surface can last long these days before some brand turns it into a marketing vehicle. But what if that surface belongs to…

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