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Topic: Kimberly-clark

Could Scott Naturals Be Even More Environmentally Friendly? Yes, but 100% recycled paper may not hold up as well

As Kimberly-Clark goes national with its Scott Naturals toilet paper—the environmentally friendly version without a center tube—some think that the brand could go further and perhaps own the category. For example,…

September 5, 2014, 11:32 AM EDT

Kimberly-Clark Tackles Potty Training Woes With New App Swaps augmented reality for utility

Millennial moms want parenting help, but they want to do it their own way. And Kimberly-Clark hopes to convey that key point with a mobile campaign for its Pull-Ups brand…

August 20, 2014, 12:23 PM EDT

Kimberly-Clark Urges People to Drop Their Pants Depend campaign aimed at millennials

In a new campaign for its Depend brand, Kimberly-Clark is encouraging people to "drop their pants." A MediaPost article this week said that the campaign is the largest to date for…

August 5, 2014, 9:22 AM EDT

This Chicago-based Agency Stretches Beyond Traditional Ad Campaigns Tris3ct is also helping feed the world

Specs Who (Clockwise from top left) Soraya Faber, svp, group account director; Dick Thomas, founder and CEO; Gabe Misarti, chief strategy officer; Chris Cancilla, CCO; and Paul Kuzma, chief idea officer What…

October 30, 2013, 9:52 PM EDT

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

March 3, 2013, 11:59 PM EST

Ogilvy's E-Commerce Unit Gets Tech Partner IBM will supply analytics, cloud technology

A key Ogilvy & Mather client has become a partner in the agency’s e-commerce practice. IBM has agreed to supply the analytics and cloud technology for eCommerce@Ogilvy, a relatively new unit…

September 6, 2012, 11:37 AM EDT

Huggies Flunks Dad Test, Alters Campaign We're not idiots, fathers tell Kimberly-Clark

Huggies has pulled ads from its Facebook page after folks got cranky over the Kimberly-Clark brand's "Dad Test" campaign. A rash of complaints slammed the work for depicting fathers as…

March 13, 2012, 9:32 AM EDT

Ad Buyers Mixed on Meredith Guarantee Program Only one advertiser has signed up so far

Meredith has named Kimberly-Clark as the first client for its Engagement Dividend, a program that guarantees advertisers a lift in sales for brands advertised in its magazines aimed at women…

November 30, 2011, 1:59 PM EST

Purple Tampons. Why Not? Branding's final frontier?

A cynic would say that no plain white surface can last long these days before some brand turns it into a marketing vehicle. But what if that surface belongs to…

August 9, 2011, 2:30 PM EDT

JWT Buys Retail Marketing Specialist Lunchbox will keep its name, management

JWT's acquisition of Lunchbox gives the agency a smallish domestic player in shopper marketing with common clients like Unilever and Kimberly-Clark. The 70-person shop is based in Los Angeles and has…

July 20, 2011, 12:01 PM EDT