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Topic: Kikkoman

Big Papi's World Series Run Means a Cool Million in Ad Bucks

And Pepto or Mylanta may go after BoSox relief pitcher, per analyst

Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the…

Terra Chips Funds Movie for Toronto Film Festival

Veggie snack takes 'branded content' to another level

Brands are obviously into content creation these days, and it seemed that Kikkoman's film about soy sauce late last year might forever take top prize for pushing the proverbial envelope.…

Soy Sauce: The Movie

Kikkoman is ready for its close-up

Thanks to the invention of product placement, a brand with deep enough pockets can buy its way into any movie it wants. Now, Kikkoman soy sauce has upped the ante—by…

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