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Topic: kik

Here Are 4 Intriguing Mobile Startups That Got Cash Infusions This Week

Messaging, food-delivery apps seal funding

It's no surprise that investment firms are bullish on mobile upstarts, but a series of recent funding moves reveals the smartphone-driven companies marketers should keep an eye on. 1. Popular teen…

As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Bots serve pithy clips to different users

Twentieth Century Fox wants to talk to teens the way they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio…

K-Swiss Shows Why Kik Video Could Be Huge for Brands

Comeback campaign uses rewards to lure viewers

Kik has launched a new video ad experience—and it appears to really get people watching by offering rewards for their time. The millennial-minded messaging app is letting users choose which ads…

Fast-Growing Social Apps Are Trying to Clean Out Their Darkest Corners

Yik Yak, Meerkat and more look to purge bullies, trolls and criminals

"Don't feed the trolls" has never been a more relevant piece of advice. The Web's established social media players as well as startups are trying to not just starve the…

Horror Film Lets You Have an Increasingly Intense Chat With the Main Character

Insidious 3 stunt via Kik shows how bots are evolving

In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now.  Thanks…

10 Must-See Digital Marketing Stats From the Past Week

Instagram users, Snapchat billionaires and SXSW data

Instagram is a juggernaut. Snapchat is a phenomenon, and Kik and Line are basically killing it. What do all these have in common? They represent the latest in mobile and…

Can Kik Beat Snapchat With New Targeting Capabilities for Brands?

Pick a country, gender and device

A hot messaging app is starting to get more targeted with its fledgling ad business. Kik said today that it is giving brands the ability to deliver promoted messages based…

Here Are the 10 Most Innovative Digital Ad Products of 2014

Google, Snapchat, Facebook and the rest reshape the industry

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become…

Kik's Next Big Play: An Animated GIF Messaging App

Booming startup buys Relay after raising $38.3 million

The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app…

8 Big, Fat Stats From Advertising Week

Kik and ESPN show that mobile is gradually taking over digital

Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that…

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