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Topic: kik

Paramount Is Launching a Teenage Mutant Ninja Turtles Chatbot on Kik for the New Movie

Heroes in a chat shell

Teenage Mutant Ninja Turtles are ditching their nunchucks and katana swords for smartphones. To promote the upcoming film Teenage Mutant Ninja Turtles: Out of the Shadows, Paramount Pictures is launching a full-blown…

Why AwesomenessTV Wants Marketers to Stop Grouping Gen Z and Millennials Together

Company targets teens and tweens

"Gen Z and millennials is not a thing, they're two things," exclaimed AwesomenessTV CEO Brian Robbins during the multi-channel network's NewFronts presentation Wednesday evening. "These life stages—late teens who are…

Will Facebook Messenger's Updated Platform Cause a Rise in Chatbots?

How brands can benefit from the change

Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API. Facebook CEO Mark Zuckerberg's announcement has major implications for…

Kik Is Launching a Shop for Users to Interact With Chatbots From Brands

Vine, H&M and The Weather Channel among the first to try it

Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting…

Microsoft's Chatbot 'Tay' Just Went on a Racist, Misogynistic, Anti-Semitic Tirade

AI-based hate speech shocks social observers

Microsoft, with help from its search engine Bing, created an artificial intelligence messaging bot called "Tay," which it rolled out this week on Twitter, Kik and GroupMe to much fanfare among techies.…

As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?

Its future depends on Gen Y and Z

Twitter­ is not dead, and this is not its eulogy. Enough of those have been written already. Rather, it is a diagnosis of where the company is and where it's…

Dove and Comedy Central's Emoji Data Show Why Brands Are Now All About Messaging Apps

They're millennial marketing gold

More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis.  Robert Candelino, marketing vp for Unilever, quickly…

Why Every Marketer Should Be Keeping Up With the Evolution of Messaging Apps

It's where young consumers are chatting—and shopping

One of the byproducts of consumers moving away from desktop access to the Web via their smartphones is that they augment their email (and the occasional phone call) with mobile…

How the Hugely Popular Kik App Is Ramping Up Its Ad-Tech Game

Offering emojis in exchange for viewing ads

There are a whole lot of kids on Kik, which is getting increasingly serious about its advertising technology. With 40 percent of U.S. teens on the mobile messaging app, according to…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

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