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Topic: kik

How the Hugely Popular Kik App Is Ramping Up Its Ad-Tech Game

Offering emojis in exchange for viewing ads

There are a whole lot of kids on Kik, which is getting increasingly serious about its advertising technology. With 40 percent of U.S. teens on the mobile messaging app, according to…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

Hollywood Is Getting Stealthier at Advertising With Mobile Messaging Apps

Disney/Pixar's Whisper campaign shows potential

Social apps like Whisper and Kik are tricky places for brands to advertise, but film studios are getting the hang of how to run under-the-radar campaigns. Last week, Disney/Pixar orchestrated a…

Here's a Buyer's Guide to Ad Targeting on 8 Social Platforms

The latest options from Facebook to Snapchat to Whisper

We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one…

Here Are 4 Intriguing Mobile Startups That Got Cash Infusions This Week

Messaging, food-delivery apps seal funding

It's no surprise that investment firms are bullish on mobile upstarts, but a series of recent funding moves reveals the smartphone-driven companies marketers should keep an eye on. 1. Popular teen…

As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Bots serve pithy clips to different users

Twentieth Century Fox wants to talk to teens the way they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio…

K-Swiss Shows Why Kik Video Could Be Huge for Brands

Comeback campaign uses rewards to lure viewers

Kik has launched a new video ad experience—and it appears to really get people watching by offering rewards for their time. The millennial-minded messaging app is letting users choose which ads…

Fast-Growing Social Apps Are Trying to Clean Out Their Darkest Corners

Yik Yak, Meerkat and more look to purge bullies, trolls and criminals

"Don't feed the trolls" has never been a more relevant piece of advice. The Web's established social media players as well as startups are trying to not just starve the…

Horror Film Lets You Have an Increasingly Intense Chat With the Main Character

Insidious 3 stunt via Kik shows how bots are evolving

In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now.  Thanks…

10 Must-See Digital Marketing Stats From the Past Week

Instagram users, Snapchat billionaires and SXSW data

Instagram is a juggernaut. Snapchat is a phenomenon, and Kik and Line are basically killing it. What do all these have in common? They represent the latest in mobile and…

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