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Topic: Kiip

Meredith Partners With Kiip for Branded In-App Rewards

Mobile startup shifts focus to rewarding everyday activities

Rewards-based mobile ad startup Kiip has signed its first major media client, Meredith Corp., as the platform expands its focus outside of gaming. The mass women's magazine publisher and broadcaster…

Facebook, Google and Twitter May Be Threatening Rewards-Based Mobile Ads

Native mobile ads become industry's new focus

Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising…

Manny Anekal Jumps to MediaSpike

Gaming vet departs Kiip after a year

Manny Anekal has been named the chief revenue officer for MediaSpike, a startup focused on mobile in-game advertising. Anekal is one of the most seasoned veterans in the still-nascent world of…

They Might Be Giants

From Google to startups like Square, a look at seven would-be mobile titans

Lars Albright Founder and CEO SessionM Lars Albright is in the mob. Two mobs, in fact. Not the real mob, of course, but the sort of metaphorical mobs that spring up in technology…

IPG Invests in Mobile Rewards Startup Kiip

CEO Brian Wong discusses deal and growth plans

Last July mobile rewards startup Kiip announced it had raised an $11 million funding round “led by Relay Ventures, with participation from existing Series A investors Hummer Winblad and True…

Kiip Rethinks Mobile Gaming Ads

Startup announces Swarm program, launches with Disney

In April, startup Kiip announced a new advertising platform for mobile games, offering what it called "real-world rewards for virtual goods." Today CEO Brian Wong is announcing a new twist…

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