Topic: The Kids Issue

16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire

Including online mag Rookie

Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who…

Information Diet: Nolan Gould

The 'Modern Family' star uses his iPad to keep up with the latest books, games

Specs Age 13  Accomplishments Plays Luke Dunphy on ABC's Modern Family; stars in made-for-TV movie Ghoul, premiering Friday April 13, on Chiller TV; member of Mensa Base Los Angeles  What’s the first information you consume in…

Perspective: Of Human Bandage

Mom used to buy Band-Aids because Junior had a cut. Now she buys them because Junior likes 'Cars'

One night in 1920 in the New Jersey town of New Brunswick, Earle Dickson was tending to his wife Josephine who’d cut herself while preparing dinner. Dickson worked as a…

Portrait: C3

The kids shop goes for a mix of fun and education to create the toys and packaging that come with chain restaurant meals

Specs Who Bob Cutler, CEO, C3  What Family and kids marketing agency Where Overland Park, Kan. C3 stands squarely at the intersection of food and families, creating toys, place settings and packaging for restaurant…

Data Points: The Kids Are Online

7 percent of tots 4 and under already have their own Facebook pages

Taking a page from their parents, kids are adopting technology at ever-earlier ages. A survey by Walker Communications for Bonnier's Parenting Group found that among even the youngest children, nearly…

Six Questions: Jeff Urban

The co-founder and CMO of The Whistle explains his new kids' sports company


Some children whose parents you may know, with a few of their favorite toys

Alfonse Sutton Age 3 Parents Joseph A. Sutton, evp, principal, LT Apparel Group (French Toast, Adidas, Carhartt); Victoria Sutton, CEO, creative director, All in the Cards Which is better: TV, the…

Disney Gets Its Game Face On

Company will redouble efforts with Playdom and Club Penguin to make content current with app trends

When Disney acquired kid-centric virtual world Club Penguin in 2007 and social gaming company Playdom in 2010, many industry experts expected the company to use its intellectual property to grow…

Digital-Only Kids' Brands Lag Established TV Rivals

Advertisers still spooked by risk of being near inappropriate content

The kids’ marketplace offers one of the odder contradictions in media. No other demographic has adopted new digital platforms faster. And perhaps no other ad market has been slower to…

Does This Look Like Health Food?

By way of self-regulation, marketers manage to fight back fed clampdown on kid food ads—for now

Perhaps nothing illustrates the debate over marketing food to kids better than the current ad campaign for the revamped, healthier Happy Meal from McDonald’s. An animated TV spot targeting children 8…