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Topic: The Kids Issue

Kids Are Heard but Not Seen in Haribo's Hilariously Kooky Candy Ads

Grown-ups find their inner child

IDEA: Candy brings out the kid in everyone. It's a simple, straightforward truth that's illustrated memorably in two new British ads for Haribo Starmix candies showing grownups not just acting like…

mOcean Has a New Consumer Brands Unit

Maintains strong focus on children

Specs Who (l. to r.) Mike Braue, director of client services, consumer brands; Michael McIntyre, president; Christianne Brooks, group creative director; and Kevin Aratari, evp, entertainment What Entertainment advertising, marketing, branding and…

Cartoon Network's Regular Show’s Surprising Creative Process

It all started with lollipops

Specs Who J.G. Quintel Age 30 Gig Creator of Regular Show News Winner of a 2012 Primetime Emmy Award; renewed for fifth season Regular Show is known for its off-the-wall scenarios and characters; there’s a human…

One in Four Teens Uses a Cellphone to Get Online

Among adults, it's only 15 percent

Teens have been the most voracious online users for years. What’s changed in the past year is that they’re increasingly accessing the Internet on the go (thank Apple for that).…

How AT&T Got Kids to Make Some of the Year's Best Ads

BBDO spins comic gold from their crazy brains

IDEA: Bigger. Faster. More. You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. Children, and simplicity, are at…

Lego's Consistency Has Been the Key to Its Success

Getting girls was the tricky part

Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see…

How Lego Became the Most Valuable Toy Company in the World

A bucketload of license deals

“Guys, please don’t take pictures of that,” said the publicist ushering journalists around Lego’s booth at this past February’s Toy Fair in New York. Indeed, several little configurations of plastic…

Legacy Cable Operators in Austin Are Terrified of Google Fiber

Roughly 70 times faster

The power dynamic will not shift overnight, but the newly announced launch of Google Fiber in the tech-savvy gulch that is Austin, Texas, has legacy cable operators shaking in their…

Loads of Companies Are Violating Children's Privacy

Requesting more time to comply

Children’s privacy is so sensitive that all it took for kids game Mobbles to pre-emptively pull its app last December was a complaint filed with the Federal Trade Commission by…

Maisie Williams Avoids Watching Game of Thrones With Her Parents

'I found it really awkward'

Specs Who Maisie Williams Age 15 Accomplishments Plays Arya Stark on HBO’s Game of Thrones; signed on for lead in forthcoming We Are Monsters; played Loren Caleigh in the BBC miniseries The Secret…

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