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Topic: Kia

Spotify Will Now Let Brands Sponsor the Most Popular Playlists

Kia, McDonald's and Target are all getting in on the action

Remember the old days when you'd give a girl or guy a playlist in the hopes of winning them over? Now, Spotify is letting brands try the same trick. Spotify has…

Ad of the Day: Kia Hamsters Give Deliverance a New Spin, and a Happier Musical Ending

Rodents and humans make beautiful music together

That prize banjo scene from the film Deliverance gets a CG-infused makeover in Kia's latest ad, featuring its trademark hamsters, who have basically become the Barbie doll of brand mascots—they…

Why IBM Won’t Be Ad Tech's Sleeping Giant for Much Longer

Agency purchases have caught marketing world's attention

For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week…

There's a Story Behind Christopher Walken's Fancy Sock in the Kia Commercial

Red-hot brand Stance, like the automaker, has ties to the NBA

Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either. The ultra hip sock…

Christopher Walken Shines in Kia Super Bowl Ad That Likens the Optima to a Pair of Socks

But a nice pair of socks!

Chairs are like Facebook. And colorful socks are like Kia. In one of the more amusing advertising metaphors we've seen in a while, Kia likens its midsize Optima sedan to very…

10 Ads You Won’t Want to Miss During Super Bowl 50

Some newbies, a few celebrities and a lot of laughs

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or…

Christopher Walken Is Waiting in the 'Walken Closet' in Kia’s Super Bowl Teaser

Socks continue to play a cryptic role

Last year, Kia put onetime super spy Pierce Brosnan in a campaign that cast its 2016 Sorrento as "The Perfect Getaway Vehicle." This year, Kia's celebrity spokesperson is Christopher Walken—and in…

Here's Your First Look at Christopher Walken on the Set of Kia's Super Bowl Ad

One of his costars is a colorful sock

It's been 16 years since Pets.com's sock puppet graced us with a starring role in a Super Bowl commercial. That didn't work out so well. But maybe it's time for…

Innocean USA's First Chief Creative Officer Will Guide Campaigns for Hyundai

Eric Springer is in the driver's seat

Innocean USA has tapped Eric Springer, a creative executive with big-time automotive experience, to be its chief creative officer, a new role at the Hyundai-backed agency. Springer most recently served for…

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Self-driving rides are just around the bend

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad…

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