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Topic: Kia

There's a Story Behind Christopher Walken's Fancy Sock in the Kia Commercial

Red-hot brand Stance, like the automaker, has ties to the NBA

Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either. The ultra hip sock…

Christopher Walken Shines in Kia Super Bowl Ad That Likens the Optima to a Pair of Socks

But a nice pair of socks!

Chairs are like Facebook. And colorful socks are like Kia. In one of the more amusing advertising metaphors we've seen in a while, Kia likens its midsize Optima sedan to very…

10 Ads You Won’t Want to Miss During Super Bowl 50

Some newbies, a few celebrities and a lot of laughs

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or…

Christopher Walken Is Waiting in the 'Walken Closet' in Kia’s Super Bowl Teaser

Socks continue to play a cryptic role

Last year, Kia put onetime super spy Pierce Brosnan in a campaign that cast its 2016 Sorrento as "The Perfect Getaway Vehicle." This year, Kia's celebrity spokesperson is Christopher Walken—and in…

Here's Your First Look at Christopher Walken on the Set of Kia's Super Bowl Ad

One of his costars is a colorful sock

It's been 16 years since Pets.com's sock puppet graced us with a starring role in a Super Bowl commercial. That didn't work out so well. But maybe it's time for…

Innocean USA's First Chief Creative Officer Will Guide Campaigns for Hyundai

Eric Springer is in the driver's seat

Innocean USA has tapped Eric Springer, a creative executive with big-time automotive experience, to be its chief creative officer, a new role at the Hyundai-backed agency. Springer most recently served for…

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Self-driving rides are just around the bend

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad…

David&Goliath Continues Its Expansion, Naming Its First Executive Creative Directors

Jack in the Box win sparks hires and promotions

Independent agency David&Goliath surprised quite a few in the industry this summer when it poached the Jack in the Box account from Secret Weapon, the shop launched more than two…

How This Creative Agency Plans to Take Digital to the Next Level

Just don’t call it content, says David&Goliath's Mike Geiger

Specs Current gig Managing partner, chief digital officer at David&Goliath Previous gig President and chief integration officer at JWT North America Twitter @tastytruth Age 48 Adweek: You're responsible for building the agency's digital practice. How are…

Ad of the Day: Blake Griffin Is in the Zone as Kia Kicks Off Another NBA Season

Join him in your 2016 Optima

Blake Griffin usually soars over everyone else. But in David&Goliath's latest Kia campaign, the Los Angeles Clippers star ascends to new heights: a dreamworld where only the most effortlessly cool…

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