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Topic: Kia

Kia Wrecks the Alphabet in This Gripping, Surprisingly Visceral Anti-Texting PSA

Twisted metal letters

Don't be a crash text dummy. Kia Motors takes an unexpected turn in the war on texting and driving with a new ad that dramatically destroys letters of the alphabet, all…

Lexus' Super Bowl Ad Boosted Kelley Blue Book Searches for One Car by 1,800%

The RC 350 was a hit. Plus wins for BMW, Mercedes, Kia

Lexus, which last night advertised its RC 350 during Super Bowl XLIX's third quarter, saw searches on Kelley Blue Book's website skyrocket by 1,820 percent for that model. While we…

24 Hours in Advertising: Wednesday, Jan. 28, 2015

GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia and Newcastle goes brand crazy

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: GoDaddy pulls its Super Bowl ad Less than 24 hours after releasing its…

Pierce Brosnan Drives a Whole Different Kind of Getaway Car in Kia's Super Bowl Ad

No explosions, only fireworks

Kia has released an extended version of its 60-second Super Bowl ad, and it's a really fun spot with Pierce Brosnan that manages to have its cake and eat it,…

Top 10 Branded Videos: Ben & Jerry's Spells Out Its Commitment to Fair Trade

Packs a punch in 19-second clip

Ben & Jerry's has a fun twist to show you where its products come from. The ice cream brand grabs a spot on this week's Adweek/VidIQ top branded video chart…

Top 10 Branded Videos: Coke Asks People to Stop Phubbing Around in Heartwarming Ad

Urges consumers to make real-world memories

Getting people to put down their smartphones for a few minutes is a tough mandate these days, especially for advertisers trying to win over consumers' short attention spans. So it's…

Top 10 Branded Videos: Victoria's Secret Angels Go Viral by Channeling Taylor Swift

Online video builds buzz for fashion show

Victoria's Secret struck YouTube gold this week on the Adweek/VidIQ top branded video chart by having a group of models channel Taylor Swift. On Dec. 8, the retailer posted a video…

LeBron James Shows Kia Is 'Fit for a King' in New Ad Push for Luxury Sedan

Automaker extends its NBA sponsorship

The NBA and Kia Motors America have extended Kia's sponsorship deal as official automotive partner of the NBA. Under terms of the deal, Kia will also become official luxury vehicle of…

Kia's Hamsters Are Back, and Getting Lucky With Sexy Lady-Hamster Girlfriends

Electric vehicle tests lead to some unsettling experiments

Kia's oddly endearing and enduring hamsters have returned, this time dabbling in experiments that make Weird Science look scientifically responsible by comparison. The new ad from David&Goliath for the plug-in 2015…

Pope Francis Ditches his Mercedes for a Kia

In Seoul, the Soul gets a big marketing blessing

It’s not the sort of branding opportunity that comes along very often. But when the pope picks your car as his ride, yeah, that’s a pretty good day for the…

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