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Topic: Kia

Bloomberg’s Paul Marcum Is Trying to Make Business Videos Go Viral He's up for anything

Photo: Alfred Maskeroni  Specs New gig Global head of digital video, Bloomberg Old gig Director, global digital marketing and programming, GE Age 45 Twitter @jpmarcum You started at Bloomberg in January as the global head of…

July 13, 2014, 7:58 PM EDT

David&Goliath Taps Insiders as New President, CCO Brian Dunbar and Colin Jeffery take respective posts

David&Goliath has found its new president and chief creative officer within its own ranks. Founder David Angelo has stepped down as president and CCO, handing the reins to Brian Dunbar (president)…

July 10, 2014, 5:55 PM EDT

3 Twitter Ad Trends for USA Vs. Germany World Cup Face-Off Surprisingly, no Promoted Tweets on a big page

Today's USA vs. Germany World Cup match has already garnered a few interesting developments in terms of brands buying Promoted Tweets. 1. #USAvsGermany is not (totally) for sale.  When you click…

June 26, 2014, 1:21 PM EDT

Counting Down the Top 10 Space-Related Ads From Cadillac to Red Bull

The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself…

June 1, 2014, 8:46 PM EDT

JCPenney Isn't Drunk Tweeting the Super Bowl—It's Wearing Mittens Stunt causes buzz and goads Kia Motors and Doritos

Nicely played, JCPenney. In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl…

February 2, 2014, 7:52 PM EST

Kia, Toyota Push Out Their 2014 Super Bowl Commercials The Matrix and the Muppets

Following Volkswagen earlier today, and Audi and Hyundai yesterday, two more automakers released their 2014 Super Bowl spots Tuesday—with Toyota rolling out its 60-second ad with the Muppets and Terry…

January 28, 2014, 12:49 PM EST

10 Super Bowl Ads Bound to Score (or Fumble) A preview of the good, the bad—and the Ahnold

The Super Bowl doesn’t just give lovers of advertising something to look forward to every year—it also largely determines which ads we’ll still be talking about a year later. At their…

January 27, 2014, 9:42 PM EST

This Agency Helps Builds Brands at Warp Speed TVGla fuses technology with entertainment instincts

Specs Who (From left) Brian Pettigrew, president; Lady Liberty; Dimitry Ioffe, founder and CEO What Digital marketing agency Where Los Angeles office Dimitry Ioffe got a taste for entertainment at a tender age—TVGla’s founder…

January 9, 2014, 7:28 AM EST

David&Goliath Hires Account Chief to Lead New Business Takes a road frequently traveled

The road to agency new business chief is paved with former account leaders. The latest example is Kingsley Taylor. Taylor, the new director of new business at David&Goliath, was previously a…

August 29, 2013, 1:21 PM EDT

Ad of the Day: Kia's Hamsters, as You've Never Seen Them Before How can ads that are so dumb be so good?

Kia's hamster commercials are that rarest of advertising species: a campaign that by all objective measures you should hate, but which you can't help but love. The formulaic setups—fruit doesn't hang…

August 23, 2013, 10:04 AM EDT

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