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Topic: Kfc

5 Bizarre and Innovative Digital Stunts by Fast-Food Brands

Blurring the line between marketing and weird

In terms of building online buzz, fast-food marketers have tried some seriously strange tactics in recent years. While challenged by slumping sales and increasingly competitive fast-casual restaurants, fast-food brands lead the…

Quiz: Can You Match the Fast-Food Chain With Its Old-School Tagline?

McDonald's, Burger King, Arby's and more

It's hard to forget a fast-food chain's tagline. The ads are everywhere, the restaurants are everywhere and those jingles are so darn catchy. But long after they're gone, can you…

The 4 Most Interesting Things You'll Learn From KFC's Oddly Educational 'Hall of Colonels'

Gunfighter, ferryman, amateur OB/GYN

Whether or not KFC's resurrection of Colonel Sanders achieves its goal of putting a sales dent in potent rivals like Chick-fil-A, the campaign is at least reminding America what a…

Darrell Hammond Is Colonel Sanders in W+K's Big New Campaign for KFC

A throwback's view of modern culture

Boy, howdy, have things changed." That's Colonel Harland Sanders, 35 years after his death at age 90—but reincarnated in the form of ex-SNL star Darrell Hammond—weighing in on modern culture in…

Accounts in Review: KFC Leaves FCB After a Decade-Long Run

Acer finds a global shop and Elevate hires MDC's Assembly

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden…

KFC Leaves FCB for Wieden + Kennedy After a Decade

Chicken chain's new CMO has worked with independent shop before

After over a decade with FCB, KFC will shift its creative business to Wieden + Kennedy.  Wieden + Kennedy bested longtime lead agency FCB in a closed pitch. CMO Kevin Hochman,…

24 Hours in Advertising: Wednesday, Jan. 28, 2015

GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia and Newcastle goes brand crazy

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: GoDaddy pulls its Super Bowl ad Less than 24 hours after releasing its…

See How the Top Fast-Food Chains Are Performing on Facebook and If Fans Are Liking It

Subway proves engagement is what matters

From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut. To better understand how effective social media really…

KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands

Plus 8 other fast-food joints in surprising places

How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens…

Ad of the Day: KFC Turns to Two Boys for a Lovely Take on Sports Fandom

Dealing with the agony of defeat

In recent years, BBH London has focused on family relationships and offbeat stories in its KFC ads, with the product almost as a side dish and strong storytelling as the…

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