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Topic: Kfc

Here's How Brands Become 'Sherpas' It only works in service industries, though

In a new survey of consumers, Arnold has identified a need for brands to better educate and guide people through the maze of choices in their lives—and when they find…

May 29, 2013, 1:32 PM EDT

This Toronto Agency Skipped the Product Placement and Released a Feature Movie Kokanee beer's entire ad budget

Specs Who Clockwise from top: Partners (creative) Rich Pryce-Jones, David Crichton, Randy Stein, Scott Dube; Bob Shanks, managing partner, business; David Chiavegato, partner, creative What Advertising agency Where Toronto offices Every copywriter wishes he…

April 25, 2013, 12:00 AM EDT

Adweek's Brand Paternity Test: Who Owns What? Match these 15 products with their parent companies

When you buy anything these days, from apple juice to an Audi A6, chances are good that at least some of your money is going to a parent company that…

March 21, 2013, 9:50 AM EDT

The Walking Dead Devours Scripted TV Foes AMC’s zombie apocalypse drama draws record 12.3 million viewers

The Season 3.5 premiere of AMC’s The Walking Dead on Sunday night tore the viscera out of its scripted-series competition, averaging an all-time record draw of 12.3 million viewers and…

February 11, 2013, 4:36 PM EST

Let It Bleed: UFC Is Big Business for Fox Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

January 25, 2013, 2:37 PM EST

KFC Apologizes for Serving Chicken Brain and/or Kidney to U.K. Student Body part is unclear; revulsion is not

KFC food is often described as nasty, but no one will want to double down on this particular menu item. The fast-food chain has apologized to a U.K. student who…

January 7, 2013, 5:06 PM EST

Famous Brand Logos Redesigned for the Zombie Apocalypse Rotten project for Halloween

When the zombies take over, naturally they're going to have a lot of brand-identity work to do—swapping out healthy-looking corporate logos and replacing them with stinking, rotten, corpse-infested ones. In…

October 31, 2012, 10:24 AM EDT

KFC Urges Loser College Grads to Stop Living With Their Parents Somehow this sells bite-size chicken pieces

There are a lot of different labels now for breaded, deep-fried bits of chicken sold at fast-food joints. They're called popcorn chicken, chicken stars, chicken tenders, meat slurry. But there's…

July 17, 2012, 2:40 PM EDT

Britain Reveals the Most-Hated Ad in the Country's History KFC spot from 2005 drew bucketful of complaints

A British KFC ad from 2005 in which call-center drones sing with their mouths full, which we covered way back in the wayback, got more complaints than any other ad…

June 1, 2012, 12:10 PM EDT

KFC Prefers One Unidentified Chicken Part Over Another And you thought parts was parts

Here's an amusing little KFC commercial. The voiceover asks: "What part of the chicken is 'nugget'? We're KFC. Our cooks don't make nuggets. They make Popcorn Chicken." Leading wags to…

September 12, 2011, 3:31 PM EDT

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