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Topic: Kfc

Accounts in Review: KFC Leaves FCB After a Decade-Long Run

Acer finds a global shop and Elevate hires MDC's Assembly

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden…

KFC Leaves FCB for Wieden + Kennedy After a Decade

Chicken chain's new CMO has worked with independent shop before

After over a decade with FCB, KFC will shift its creative business to Wieden + Kennedy.  Wieden + Kennedy bested longtime lead agency FCB in a closed pitch. CMO Kevin Hochman,…

24 Hours in Advertising: Wednesday, Jan. 28, 2015

GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia and Newcastle goes brand crazy

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: GoDaddy pulls its Super Bowl ad Less than 24 hours after releasing its…

See How the Top Fast-Food Chains Are Performing on Facebook and If Fans Are Liking It

Subway proves engagement is what matters

From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut. To better understand how effective social media really…

KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands

Plus 8 other fast-food joints in surprising places

How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens…

Ad of the Day: KFC Turns to Two Boys for a Lovely Take on Sports Fandom

Dealing with the agony of defeat

In recent years, BBH London has focused on family relationships and offbeat stories in its KFC ads, with the product almost as a side dish and strong storytelling as the…

Brand of the Day: KFC Loves Everyone, and Vice Versa, in Maybe the Most Diverse Ad Ever

One big family

KFC may be going through tough times, but that won't stop the ubiquitous chicken chain from putting out a new ad about how everyone loves its its fried fare. Or…

Chicken Keyboard Is One of Many Prizes in Finger-Lickin' Weird KFC Contest

Take a byte

Because fried chicken is the greatest thing in the history of the world, and considering Japan is from the future, it's surprising they got their first KFC only 30 years…

Ad of the Day: Grab KFC for Lunch, and You'll Quickly Meet and Marry the Love of Your Life

A truly whirlwind romance from BBH London

The KFC toasted burrito is all about getting more from your lunch break. Like, say, meeting, courting and marrying the love of your life. In a new spot from BBH London,…

Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

Dr. Martens, Rookie Magazine latest to add hashtag campaigns

Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest…

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