Kevin Systrom | Adweek Kevin Systrom | Adweek
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Why Instagram Ads Could be Huge for Facebook's Mobile Empire $100 million quarterly out of the gate, industry players say

It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience,…

July 31, 2014, 3:38 PM EDT

That Instagram-Omnicom Deal Is Actually Worth $40 Million Popular mobile platform inks first agency partnership

The Instagram-Omnicom deal that has the digital ads space buzzing is actually worth close to $40 million, Adweek has learned. Ad Age yesterday reported that the contract totaled about $100 million,…

March 8, 2014, 8:18 PM EST

Attention Al Gore: Instagram Wants You Photo sharing platform's CEO asks former veep to join

Who is on Kevin Systrom’s Instagram wishlist? Al Gore. Systrom says he’s personally lobbied the former veep to join the photo-sharing service. “I need to ask him again,” Systrom said following a…

December 12, 2013, 3:03 PM EST

How Instagram Direct Delivers Messaging How the new service differs from rivals

Instagram revealed its direct photo messaging service today, and it’s entering a crowded field. The Facebook-affiliated company is trying to steal some of the excitement surrounding Snapchat. Twitter did the same…

December 12, 2013, 1:41 PM EST

Time 100 Goes Heavy on Tech Titans, Innovators Sheryl Sandberg, Marissa Mayer, Kevin Systrom make the list

Today, Time magazine put out its 10th annual Time 100 list, a collection of the “most influential people in the world.” This year’s list includes influencers from the worlds of…

April 18, 2013, 11:08 AM EDT

Instagram Rolls Out Web Feeds for Desktop, Tablet Users Online experience mirrors mobile app

Three months after making its users’ profiles available to view online, Facebook-owned photo-sharing service Instagram has rolled out an online version of its feeds. Starting on Tuesday Instagram’s 90 million…

February 5, 2013, 3:13 PM EST

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