Topic: Kevin Reilly

Why Conan O'Brien Isn’t Afraid of Becoming a Digital Brand

Plus, how he chooses his ad deals

From writing episodes of The Simpsons to The Tonight Show fallout with NBC, Conan O'Brien's comedy career has taken various shapes and forms over the past 24 years. Speaking about those…

Turner Will Continue Reduced Ad Loads on TNT Next Year, and Could Expand to TBS in 2018

Kevin Reilly is reinventing the networks

Turner's experiment with reduced ad loads of up to 50 percent on TNT's new drama Animal Kingdom this summer has been so successful that the company is already planning on…

How TV Networks Battled Back This Week Against Bold Claims by Digital Companies

At stake: the $17 billion advertising marketplace

"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee The…

Turner Is Opening a Branded Content Studio With Conan O'Brien's Team Coco

TNT adds young Shakespeare drama for 2017

Turner's upfront presentation will kick off later this morning at The Theater at Madison Square Garden, but the media company, which like NBC, holds one showcase for all of its…

Turner Isn't Expanding Its Plans to Reduce Ad Load Beyond TruTV and TNT—for Now

Plus, 5 other programming and ad sales initiatives

In Adweek's cover story this week, Turner president David Levy and his team detailed their ambitious plans to innovate at the company heading into this year's upfront—and perhaps significantly alter the…

Turner Hopes Investment in Mashable Makes Them Ideal Partners for the Future of TV

TBS, TNT can distribute video content on the site

For years, the relationship between old and new media resembled that of awkward 13-year-olds at a middle school dance, standing on opposite sides of the gymnasium. But the past few years…

From Reducing Ad Time to Battling Netflix, Here's How the TV Industry Is Gearing Up for 2016

5 takeaways from TCA winter press tour

The broadcast and cable networks, along with streaming services like Netflix, Hulu and Amazon, have spent the past two weeks at the Television Critics Association's winter press tour, sharing their…

In Dramatic Overhaul, TNT to Cut Ad Load by 50%

'We have overstuffed the bird,' says president Kevin Reilly

Kevin Reilly rarely spoke publicly during his first year as president of TNT and TBS and as chief creative officer of Turner Entertainment. "I didn't have much to say," he…

Facetime: Carolyn Everson, Soledad O'Brien and Steve Martin Step Out for Spring

The week's hottest events

Media parties are heating up as spring turns into summer. The Effies and Tony Awards brought out big stars, while agency anniversaries and tributes celebrated success.

Turner Ad Sales Chief: 'Dayparts Are Dead'

Basketball stars and Billy Eichner tout dozens of shows on 8 networks

For the first time, Turner brought all of its networks together under one roof for its 2015-2016 upfront. That roof? The Theater at Madison Square Garden. "When they planned this, they…