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Topic: Kevin Durant

Kevin Durant Schools Sonic's 'Two Guys' in the Brand's First Athlete-Backed Ad

NBA star gets them out of the car

After signing Oklahoma City Thunder star Kevin Durant last year, Sonic Drive-In's first ad campaign with the reigning NBA MVP from Goodby Silverstein & Partners puts a new twist on…

Kevin Durant Will Put His Acting Chops to the Test Alongside Sonic Drive-In's 'Two Guys'

Fast-food chain inks deal with NBA star

When Kevin Durant made his emotional acceptance speech earlier this year for the National Basketball Association's MVP award, Sonic Drive-In CMO Todd Smith's ears perked up. The national attention coupled…

NBA Fashion Is Ruling Instagram Video

Tops brand charts for the second consecutive week

It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram video. For the second consecutive week,…

Kevin Durant's Touching MVP Speech Is Now an NBA Mother's Day Ad

'The only one that really believed in me'

If Donald Sterling is the feel-bad story of the NBA Playoffs, Kevin Durant represents something altogether different. His humble and heartfelt tribute to his mom during the Tuesday ceremony, where he…

Adweek's Top 5 Commercials of the Week: Nov. 8-15

Don't look now, but the holidays are upon us. Vote for this week's best spot

Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very…

NBA Stars Play 'Jingle Bells' With the Most Festive 3-Point Shooting Ever

Jingle all the way

NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and…

Nike Gives Kevin Durant a Second Chance at Being Drafted First

Only Anton Barrels stands in his way

"He can't ball, he just tall." With smack talk on his sneering lips, 5-foot-9 forward Anton Barrels makes his commercial debut in this Nike Basketball spot from Wieden + Kennedy,…

Ad of the Day: Gatorade

Big dreams bring bad dreams for Kevin Durant and Dwyane Wade

OK, so does everyone watch Game of Thrones? You all do, right? You know how Ned has those horrible nightmares about things that actually happen in the first season? This…

Sports in 140 Characters or Less

Five athletes or journos you should be following on Twitter

Much like Twitter, the sports world can be extremely crowded and a complex space to comprehend. But Twitter can also be the ultimate tool for these sports figures, in terms…

Kevin Durant Takes Kate Upton to Work in Skullcandy Ad

Part of brand's repositioning campaign

One of the most valuable assets for companies marketing to younger consumers is their spokespeople. In particular, hip brands like the surf-skate-snow clothing company Quiksilver and headphone maker Skullcandy often…

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