Topic: Kentucky Derby

Step Aside Super Bowl: This Is 2015’s Craziest Sports Weekend

From Mayweather-Pacquiao to the Kentucky Derby, networks and advertisers anticipate big victories

This weekend, audiences will assemble in record-breaking numbers to cheer on an unprecedented assemblage of larger-than-life champions. And no, we're not talking about Avengers: Age of Ultron. After all, not even…

Nonprofit Wins Big on Horse Racing's Triple Crown

Common Ground Alliance lands a promotional trifecta

You’ve probably heard a lot about California Chrome, the thoroughbred vying for the Triple Crown this weekend. But there’s a behind-the-scenes story involving the equine that makes for a marketing…

PETA Looking to Spook Horse Racing Fans With This Ad at the Kentucky Derby

Jockeying for position

The 139th Kentucky Derby takes place at Churchill Downs on Saturday. The spectacle is as much a soiree and fashion occasion as it is a prestigious horse race. Thousands will…

Despite NBC Promo Blitz, Kentucky Derby Ratings Slip

Weak field detracts from strong cross-platform coverage

NBC’s multiplatform promotion of its Kentucky Derby coverage didn’t move the needle quite as much as one might have anticipated, as Saturday’s broadcast fell 12 percent from the year-ago race. The…

NBC Blows Up Its Kentucky Derby Hype

With sole control of the event, coverage spreads across multiple networks

NBC is leveraging its sole control of coverage of the 137th running of the Kentucky Derby into a cross-platform promotional push that will span 20 channels and twice as many…