Topic: Kenshoo Social

Mobile Grabs 20% of Facebook Ad Spend Android out-earns iPhone, per Kenshoo Social study

A year ago, Facebook made zero money from mobile advertising because it had yet to launch a mobile ad product. Now mobile accounts for 20 percent of advertisers’ spending on…

January 7, 2013, 2:08 PM EST

On Facebook, Men Are Cheap New study says men cost less to reach with ads

More women than men use Facebook, so marketers should target them, right? No, according to new research, men cost less to reach with ads on the social media site and…

September 24, 2012, 12:01 AM EDT