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Topic: Kellogg's

How Pop-Tarts Has Stayed Hot for Over 50 Years

Breakfast from the toaster? Still an appetizing idea

Food technologist Bill Post devised a lot of unusual foodstuffs at the Kellogg's plant he supervised in Grand Rapids, Mich., and he also devised a great way of testing all…

Growing Up the Son of a 'Mad Man' in Advertising's Golden Era

Reflecting on career and work of a Don Draper-like father

There are many memories of the so-called "golden era" of advertising that are conjured up expertly by Matthew Weiner's Mad Men on AMC Networks. Largely, it is the effort to create…

7 Marketing Heavyweights Spill Huge Digital Stats

CMOs reveal data-driven insights

Big-name marketers have descended on Orlando this week at the ANA Masters of Marketing conference. So far, it's clear that digital has taken over with some intriguing results backed up…

Cereal Sales Keep Declining, So Some Brands Try Nostalgia

But it doesn't appear to be working

Cereal sales continue to decline as health-conscious consumers start their days with healthier fare, according to a New York Times report, which cited a Euromonitor International stat that shows the…

ANA Is Assessing the Extent of Digital Ad Fraud

30 brands join study

Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with…

Pulpo Media Debuts Data Platform for Hispanic Advertisers

Brands' targeting gets more sophisticated

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics…

Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable

'Imagine you buy a dozen donuts, and you open the box and there’s one donut.'

During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital…

Kellogg's Call to Breakfast Skippers

Selling the morning meal to consumers who have no time to eat it

Chances are, you feel guilty about it already, but here it comes: While 93 percent of us believe breakfast is the most important meal of the day, 56 percent of…

Big Food Cuts the Fat in Advertising to Kids

Companies deliver on commitment to adopt stricter nutrition criteria

Big food advertisers, often vilified for contributing to America’s obesity epidemic, have made good on their promise to cut the fat, salt and sugar in 171 products that are marketed…

Outsider Agencies Are Drawn to NYC Like Moths to a Flame

Hard to get respect

New York is a humbling market—but big fish from smaller ponds just can’t seem to stay away. Take Leo Burnett, for example. Its New York office’s biggest account win since opening…

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