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Topic: Kellogg's

Pulpo Media Debuts Data Platform for Hispanic Advertisers Brands' targeting gets more sophisticated

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics…

May 6, 2014, 12:49 PM EDT

Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable 'Imagine you buy a dozen donuts, and you open the box and there’s one donut.'

During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital…

April 2, 2014, 11:57 AM EDT

Kellogg's Call to Breakfast Skippers Selling the morning meal to consumers who have no time to eat it

Chances are, you feel guilty about it already, but here it comes: While 93 percent of us believe breakfast is the most important meal of the day, 56 percent of…

February 20, 2014, 6:48 AM EST

Big Food Cuts the Fat in Advertising to Kids Companies deliver on commitment to adopt stricter nutrition criteria

Big food advertisers, often vilified for contributing to America’s obesity epidemic, have made good on their promise to cut the fat, salt and sugar in 171 products that are marketed…

January 17, 2014, 9:00 AM EST

Outsider Agencies Are Drawn to NYC Like Moths to a Flame Hard to get respect

New York is a humbling market—but big fish from smaller ponds just can’t seem to stay away. Take Leo Burnett, for example. Its New York office’s biggest account win since opening…

April 22, 2013, 9:19 PM EDT

Glue Isobar Gets AKQA's Bailey Aegis shop hires new executive creative director

Aegis-owned Isobar has hired AKQA executive creative director Nick Bailey as the new executive creative director of its U.K. digital shop, glue Isobar. Bailey will oversee creative across glue Isobar's clients,…

January 31, 2013, 4:00 AM EST

Putting Brands in Their Place FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads

Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…

November 13, 2012, 12:12 AM EST

Kellogg's Goes Back to the Land Launches return-to-roots campaign for cereal classics

After completing an overhaul of its master brand earlier this year, food conglomerate Kellogg’s is launching a new return-to-roots campaign, focused on the simplicity of some of its most classic…

September 10, 2012, 12:01 AM EDT

The Spot: Saving Breakfast Leo Burnett sends a superhero on a mission for Kellogg's Crunchy Nut cereal

IDEA: Bored by breakfast? The Crunchy Nut is here to save you. Dreamed up by Leo Burnett for Kellogg's Crunchy Nut cereal, the zealous masked faux superhero—outfitted in skin-tight yellow…

August 7, 2012, 9:29 AM EDT

Ad of the Day: Kellogg's Rebecca Soni pitches cereal with a different kind of backstroke

What do you call it when Olympian Rebecca Soni swims the breastroke in reverse? The backstroke, you say? Wrong.  You call it a Kellogg's commercial. 
During Friday’s opening ceremonies for the…

July 30, 2012, 1:12 PM EDT

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