Topic: Kelloggs

Why Don't Americans Like Breakfast Cereal Anymore?

The once-loved product whose sales went soggy

The news out of Battle Creek, Mich., a couple weeks back raised eyebrows as far as Wall Street: Kellogg’s, denizen of the family breakfast table, suffered an earnings loss of…

March Madness Twitter Ads Tip Off After Buzzer-Beater

'Tis the season for real-time efforts

Earlier this afternoon, Seton Hall guard Sterling Gibbs hit a last-second shot to help his college basketball team upset Villanova, and marketers for New York Life and NBC immediately purchased…

Adidas Makes Gains Among Black Consumers, L'Oréal Lags

Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…