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Topic: Kellogg's

Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable 'Imagine you buy a dozen donuts, and you open the box and there’s one donut.'

During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital…

April 2, 2014, 11:57 AM EDT

Kellogg's Call to Breakfast Skippers Selling the morning meal to consumers who have no time to eat it

Chances are, you feel guilty about it already, but here it comes: While 93 percent of us believe breakfast is the most important meal of the day, 56 percent of…

February 20, 2014, 6:48 AM EST

Big Food Cuts the Fat in Advertising to Kids Companies deliver on commitment to adopt stricter nutrition criteria

Big food advertisers, often vilified for contributing to America’s obesity epidemic, have made good on their promise to cut the fat, salt and sugar in 171 products that are marketed…

January 17, 2014, 9:00 AM EST

The Best Brand Extensions of 2013 Connecting with consumers in a meaningful way

In a sea of questionable extensions, you voted this one the absolute worst. Basketball great Shaquille O’Neal played in 15 All-Star games, won seven MVPs and ranks sixth in points…

January 14, 2014, 12:51 AM EST

The 10 Most Watched Ads on YouTube in December Kobe and Messi destroy the competition

Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly successful…

January 10, 2014, 12:56 PM EST

Outsider Agencies Are Drawn to NYC Like Moths to a Flame Hard to get respect

New York is a humbling market—but big fish from smaller ponds just can’t seem to stay away. Take Leo Burnett, for example. Its New York office’s biggest account win since opening…

April 22, 2013, 9:19 PM EDT

Glue Isobar Gets AKQA's Bailey Aegis shop hires new executive creative director

Aegis-owned Isobar has hired AKQA executive creative director Nick Bailey as the new executive creative director of its U.K. digital shop, glue Isobar. Bailey will oversee creative across glue Isobar's clients,…

January 31, 2013, 4:00 AM EST

Putting Brands in Their Place FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads

Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…

November 13, 2012, 12:12 AM EST

Villains Step Up in Kellogg's Crunchy Nut's Superhero Campaign Meet the Boring Breakfast Brotherhood

You've already seen Kellogg's Crunchy Nut cereal personified as a '60s-style, yellow-spandex-clad superhero fighting to restore flavor to breakfast. Now, in a new video created in collaboration with Funny or…

October 22, 2012, 2:50 PM EDT

Kellogg's Pop-Up Store Lets You Pay for Snacks With a Tweet A literal view of social currency

The exact value of a positive tweet about a brand has been officially pinpointed: It's worth a bag of new Special K chips. At least, that's the going rate at…

September 27, 2012, 2:06 PM EDT

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