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Topic: Kellogg

How Pop-Tarts Dramatically Improved ROI With Pandora Ads

Smarter data targeting was key

How many mobile ads can actually be attributed to a store purchase? Most brands probably don't know, but Kellogg at least has a bit of data on how its promos…

Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them

It was a good night for Budweiser, McDonald's and Always

Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the…

Special K Tries to Stop Women Who 'Fat Talk' by Confronting Them With It

Empowering or just odd?

Special K believes positivity is key to weight management success. So, it's taking aim at its opposite—"fat talk," or the negative things some women say about their bodies and others.…

Food and Beverage Companies Slim Down Products to Fight Obesity

16 companies took 1.5 trillion calories out of the marketplace

The nation's top food and beverage companies reminded the government today that they are part of the solution—and not the cause—of American's obesity problem. Fulfilling a commitment made three years…

Kellogg's Agrees to Pay $4 Million to Settle Suit Over False Ad Claim

Frosted Mini-Wheats had claimed it improved kids' brain functions

To the tune of $4 million, Kellogg's agreed to settle a class-action lawsuit that alleged the cereal maker falsely advertised Frosted Mini-Wheats. Both sides agreed to the settlement without the…

And the 2013 Grand Effie Goes to ...

72andSunny unseats repeat winner W+K

Wieden + Kennedy’s two-year stranglehold on the Grand Effie has ended. Instead, the top prize at the 45th annual Effie Awards on Wednesday night went to 72andSunny for its “The Vet…

Perspective: The Big Kiss-Off

Scope's prudish days are over

Conventional wisdom holds that once a brand finds a message that resonates, it sticks with it. This is why Raid’s been telling us it “kills bugs dead” since 1966 and…

Kellogg’s Lazar Heads to Team Detroit

Replaces Prakken as chief media officer

Betsy Lazar, whose car experience spans both the agency and marketer worlds, replaces Andrew Prakken as chief media officer at the Dearborn, Mich.-based agency. Prakken is leaving the shop after about…

Leo Burnett Has Its Own 'Saatchi 17' Problem

Staffers set up new shop with hope of Kellogg's business

Call them the “Burnett 8.” In a situation reminiscent to the “Saatchi 17,” a group of agency General Mills’ staffers who walked out in 2005 with the expectation of working for…

Study: Slow Progress in Cereal Marketed to Kids

Health advocates hoping report will raise obesity awareness

Public health organizations may have lost the battle to have the federal government impose stricter food marketing guidelines, but they aren't giving up on their overarching mission. A new study…

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