Topic: Kellogg
The nation's top food and beverage companies reminded the government today that they are part of the solution—and not the cause—of American's obesity problem. Fulfilling a commitment made three years…
To the tune of $4 million, Kellogg's agreed to settle a class-action lawsuit that alleged the cereal maker falsely advertised Frosted Mini-Wheats. Both sides agreed to the settlement without the…
Wieden + Kennedy’s two-year stranglehold on the Grand Effie has ended. Instead, the top prize at the 45th annual Effie Awards on Wednesday night went to 72andSunny for its “The Vet…
Conventional wisdom holds that once a brand finds a message that resonates, it sticks with it. This is why Raid’s been telling us it “kills bugs dead” since 1966 and…
Betsy Lazar, whose car experience spans both the agency and marketer worlds, replaces Andrew Prakken as chief media officer at the Dearborn, Mich.-based agency. Prakken is leaving the shop after about…
Call them the “Burnett 8.” In a situation reminiscent to the “Saatchi 17,” a group of agency General Mills’ staffers who walked out in 2005 with the expectation of working for…
Public health organizations may have lost the battle to have the federal government impose stricter food marketing guidelines, but they aren't giving up on their overarching mission. A new study…
Totes Amazeballs might seem like an un-Kellogg-like name for a breakfast cereal. But the company has created it anyway over in the U.K., following a Twitter request from Charlatans frontman…
Cable business channel CNBC honored Leo Burnett Thursday evening, dedicating an hour-long episode of its Titans series to a portrait of the 20th century adman and the agency he founded. The…
A chatty British alien explains how his life is so much better now that he's eating right—more Raisin Bran Crunch, less human meat and cerebral fluid—in this amusing three-minute video…
