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Special K Tries to Stop Women Who 'Fat Talk' by Confronting Them With It Empowering or just odd?

Special K believes positivity is key to weight management success. So, it's taking aim at its opposite—"fat talk," or the negative things some women say about their bodies and others.…

December 11, 2013, 9:31 AM EST

Food and Beverage Companies Slim Down Products to Fight Obesity 16 companies took 1.5 trillion calories out of the marketplace

The nation's top food and beverage companies reminded the government today that they are part of the solution—and not the cause—of American's obesity problem. Fulfilling a commitment made three years…

May 30, 2013, 11:00 AM EDT

Kellogg's Agrees to Pay $4 Million to Settle Suit Over False Ad Claim Frosted Mini-Wheats had claimed it improved kids' brain functions

To the tune of $4 million, Kellogg's agreed to settle a class-action lawsuit that alleged the cereal maker falsely advertised Frosted Mini-Wheats. Both sides agreed to the settlement without the…

May 29, 2013, 11:28 AM EDT

And the 2013 Grand Effie Goes to ... 72andSunny unseats repeat winner W+K

Wieden + Kennedy’s two-year stranglehold on the Grand Effie has ended. Instead, the top prize at the 45th annual Effie Awards on Wednesday night went to 72andSunny for its “The Vet…

May 22, 2013, 10:00 PM EDT

Perspective: The Big Kiss-Off Scope's prudish days are over

Conventional wisdom holds that once a brand finds a message that resonates, it sticks with it. This is why Raid’s been telling us it “kills bugs dead” since 1966 and…

January 17, 2013, 6:16 AM EST

Kellogg’s Lazar Heads to Team Detroit Replaces Prakken as chief media officer

Betsy Lazar, whose car experience spans both the agency and marketer worlds, replaces Andrew Prakken as chief media officer at the Dearborn, Mich.-based agency. Prakken is leaving the shop after about…

January 10, 2013, 6:36 PM EST

Leo Burnett Has Its Own 'Saatchi 17' Problem Staffers set up new shop with hope of Kellogg's business

Call them the “Burnett 8.” In a situation reminiscent to the “Saatchi 17,” a group of agency General Mills’ staffers who walked out in 2005 with the expectation of working for…

November 9, 2012, 4:44 PM EST

Study: Slow Progress in Cereal Marketed to Kids Health advocates hoping report will raise obesity awareness

Public health organizations may have lost the battle to have the federal government impose stricter food marketing guidelines, but they aren't giving up on their overarching mission. A new study…

June 22, 2012, 12:00 AM EDT

Kellogg Creates Totes Amazeballs Cereal in Response to Single Tweet Charlatans frontman Tim Burgess gets his wish

Totes Amazeballs might seem like an un-Kellogg-like name for a breakfast cereal. But the company has created it anyway over in the U.K., following a Twitter request from Charlatans frontman…

February 22, 2012, 10:53 AM EST

CNBC's 'Titans' Pays Homage to Leo Burnett Business series profiles adman and agency

Cable business channel CNBC honored Leo Burnett Thursday evening, dedicating an hour-long episode of its Titans series to a portrait of the 20th century adman and the agency he founded.  The…

August 26, 2011, 12:45 PM EDT