Topic: Keith Weed
Unilever CMO says today's goal is 'mass customization'
By Tony Case on Jun. 22, 2016 - 11:40 AM EDT
CANNES, France—How does a global marketer like Unilever put the focus on the individual consumer? At scale, of course. "We have gone from mass marketing to mass customization," said Keith Weed,…
Dr. Phil, Sting, Tina Brown, Patrick Stewart and more
By Carrie Cummings on Jul. 7, 2015 - 8:05 PM EDT
The media world kicked off summer with soirees in Cannes, France. Back stateside, magazines, TV networks and more welcomed the heat.
Marketers split on winning platform
By Lauren Johnson on Jul. 1, 2014 - 1:50 PM EDT
Despite all of the hype around connected homes, cars, TVs and smartwatches, a series of discussions today at the Mobile Media Summit in London underscores the challenges that brands will…
'He taught ad people that design was king'
By Andrew McMains on Oct. 6, 2011 - 1:05 PM EDT
Ad industry leaders reacted quickly and passionately today to the passing of Steve Jobs, whom they described in personal terms—almost as if they had lost a friend. Most, however, had never…