Topic: Keith Levy

DDB Adds Another Mars Brand

Royal Canin arrives sans pitch

Gum, candy and now pet food. DDB, which became a Mars roster shop in 2008 when the company acquired Wrigley and three years later added candy brands like Skittles and Starburst,…

Royal Canin Turns to McKinney for Branding

First work, a digital effort, to break next month

Fourteen months into his tenure as U.S. president of pet food player Royal Canin, Keith Levy is ready to plant his brand flag. Historically, the company’s marketing has been modest and…