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Topic: kbs+p

Organizations Need to Adopt an Invention-First Mind-set But it requires ambition and commitment

In search of exponential returns for their customers, employees and shareholders, today’s most revolutionary companies aren’t innovative, they are inventive. They are the businesses committed to creating genuine firsts by…

March 17, 2014, 6:33 AM EDT

Kirshenbaum Hires Chief Marketing Officer Kerry Fitzmaurice joins from Mother New York

Kirshenbaum Bond Senecal + Partners has hired Kerry Fitzmaurice as its chief marketing officer, which is a new role at the agency. Fitzmaurice joins the MDC Partners agency from independent Mother…

October 28, 2013, 6:00 AM EDT

Partners & Spade Helps Brands While Creating Its Own Creative studio for fashion and film

Specs Who Co-founders and co-creative directors Anthony Sperduti (l.) and Andy Spade What Creative studio Where New York offices When Andy Spade teamed up with Anthony Sperduti, a former colleague at Kirshenbaum Bond &…

May 16, 2013, 6:41 AM EDT

Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas Winners in Marketing and Advertising, Media, Digital and Best Practices

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…

May 12, 2013, 11:22 PM EDT

Kirshenbaum Adds Executive Creative Director to Lead BMW Paul Renner to take wheel of agency's auto creative

Kirshenbaum Bond Senecal + Partners has hired industry veteran Paul Renner as an executive creative director to lead work on the agency's marquee BMW account. “The business has grown significantly since…

May 8, 2013, 5:09 PM EDT

Kirshenbaum Joins Nike Roster With SB Ad Sports stars pump up Eric Koston in spot

Eric Koston is so legendary, even Tiger Woods is talking him up. So says a new TV ad from Nike. If you're wondering who Eric Koston is—he's a veteran pro skateboarder,…

March 22, 2013, 7:59 PM EDT

What to Look for in the Next Generation of Talent Invention trumps innovation

A recent study on Gen Y by Visa found that 49 percent of millennials want to bypass traditional companies in favor of startups. It seems a culture of invention is…

March 18, 2013, 10:12 PM EDT

Voice: Maker's Mark Invention is quickly replacing innovation as the true benchmark of progress for agencies and clients

We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind…

October 8, 2012, 12:01 AM EDT

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