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Topic: kbs+p

This BMW Ad With a 'Crazy' Woman Has Angered Mental Health Advocates

Brand resists calls to pull horror spoof

Will a BMW commercial that's come under fire from prominent mental-health advocates get bounced from the NCAA men's basketball tournament telecasts? The controversy over the 30-second spot, which has been running…

Kirshenbaum Bond Senecal Keeps Its Dual Creative Leadership Model

Dan Kelleher and Jonathan Mackler are the new co-CCOs

New Kirshenbaum Bond Senecal + Partners CEO Ed Brojerdi has reached outside the agency to fill its top creative role. Dan Kelleher, an executive creative director at Grey in New York,…

Lori Senecal Named President, CEO of the MDC Partner Network

Ed Brojerdi takes the reins of kbs+

Lori Senecal, CEO of Kirshenbaum Bond Senecal + Partners, has been named president and CEO of the MDC Partner Network. Ed Brojerdi, president and chief creative officer at kbs+, will…

Kerry Fitzmaurice on Re-Branding kbs+ (and How She's Like TV's Felicity)

CMO has a pop culture epiphany

Specs Who Kerry Fitzmaurice New gig CMO, kbs+ Old gig Director of new business and communications, Mother Age 44 Your stint at Mother was pretty quick? I was there 14 months. Why move so quickly? I had such…

Child Slavery PSAs Contrast the Joy of Youth and the Tragedy of Stolen Innocence

'No Child for Sale' shows heartbreaking comparisons

To highlight the global tragedy of children being sold into prostitution and hard labor, agency kbs+ has released three new spots for World Vision Canada's "No Child for Sale" initiative.…

Organizations Need to Adopt an Invention-First Mind-set

But it requires ambition and commitment

In search of exponential returns for their customers, employees and shareholders, today’s most revolutionary companies aren’t innovative, they are inventive. They are the businesses committed to creating genuine firsts by…

Kirshenbaum Hires Chief Marketing Officer

Kerry Fitzmaurice joins from Mother New York

Kirshenbaum Bond Senecal + Partners has hired Kerry Fitzmaurice as its chief marketing officer, which is a new role at the agency. Fitzmaurice joins the MDC Partners agency from independent Mother…

Partners & Spade Helps Brands While Creating Its Own

Creative studio for fashion and film

Specs Who Co-founders and co-creative directors Anthony Sperduti (l.) and Andy Spade What Creative studio Where New York offices When Andy Spade teamed up with Anthony Sperduti, a former colleague at Kirshenbaum Bond &…

Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas

Winners in Marketing and Advertising, Media, Digital and Best Practices

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…

Kirshenbaum Adds Executive Creative Director to Lead BMW

Paul Renner to take wheel of agency's auto creative

Kirshenbaum Bond Senecal + Partners has hired industry veteran Paul Renner as an executive creative director to lead work on the agency's marquee BMW account. “The business has grown significantly since…

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