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Topic: Kayak.com

Kayak.com Chooses TBWA for Europe Annual media spending is estimated at $25 million

Kayak.com has hired TBWA as the travel search engine's first lead creative agency for the European market. The Omnicom Group shop will run the business out of its office in Amsterdam.…

November 20, 2013, 7:00 AM EST

Top 10 Commercials of the Week: Jan. 11-18 Rory becomes Tiger, people become sushi, and William Shatner becomes Kaley Cuoco's dad

This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to…

January 18, 2013, 8:35 AM EST

Roommates Get a Little Too Close in Kayak's Latest Spot Tempers flare between intra-sweater rivals

When looking for great travel deals, make sure to wear a small sweater, not some great tent-like monstrosity. That's one lesson learned from this latest Barton F. Graf 9000 spot…

January 10, 2013, 9:09 AM EST

Priceline Buys Kayak for $1.8 Billion Kayak sells after going public four months ago

Grab a paddle, Shatner. Priceline.com bought rival travel site Kayak for $1.8 billion in cash and stock, doling out $40 per share to Kayak’s shareholders, the firms said in a…

November 8, 2012, 5:02 PM EST

Avert Your Eyes From Kayak's Crazy Dilated-Pupils Guy Haunting vision in BFG 9000's latest spot

Goofy pupils aside, this new commercial for travel website Kayak—the latest in a series of absurd spots from ad agency Barton F. Graf 9000—has a bit of a blurred vision.…

May 18, 2012, 9:00 AM EDT

Kayak.com: Deals So Good, You Just Have to Fire That Flare Gun More goofy fun from Barton F. Graf 9000

Creating a great ad campaign isn't brain surgery. Or is it? Surely it's a complex, demanding operation, and many well-intentioned efforts flatline. Barton F. Graf 9000's recent work for Kayak.com,…

February 22, 2012, 10:36 AM EST

Ad of the Day: Kayak.com Finding great deals on flights and hotels isn't brain surgery

For its latest Kayak.com commercial, Barton F. Graf 9000 and director Harold Einstein fall back on that timeless old comedy chestnut—the grotesque medical experiment. Seems our brain-surgeon hero doesn't have the…

February 15, 2012, 11:46 AM EST

Don't Be a Dummy: Simplify Your Travel Search With Kayak Still, points for ingenuity

This latest Kayak.com commercial from Barton F. Graf 9000 demonstrates the virtue of working smart instead of working hard. That said, the human-dummy pantograph setup is a pretty impressive engineering…

September 16, 2011, 8:21 AM EDT

Graf's 'Tom'-foolery in First Spot for Kayak Tit for tat with old boss Tom Carroll goes back years

It has been years since Gerry Graf worked at TBWA\Chiat\Day, but that doesn’t mean he can’t goof on an old boss there. Yes, the inspiration for "Mr. Carroll," the cane-waving codger…

May 11, 2011, 12:18 PM EDT

Marketers to Digital Shops: Diversify or Die 'We're digital' no longer compelling

Being digital alone won't cut it anymore. Digital shops that don't diversify their offerings face the same creeping irrelevance as traditional agencies that give lip service to digital, according to…

April 25, 2011, 6:04 AM EDT